Feb 15, 2025
Full-time: On Site
Affpal HR
Hybrid (Bucharest, Romania)
The Head of Customer Data & Acquisition is a high-impact leadership role , responsible for managing and optimizing every paid channel, tracking data insights, and ensuring campaign profitability . This person will lead the Google PPC & Search team, Meta PPC (Facebook, Instagram, WhatsApp), Email , Push & SMS teams, and the Data Analyst .
We need a hands-on expert in PPC and Data Analytics who can both craft and execute strategies, as well as optimize and scale . This role demands deep expertise in campaign management, conversion optimization, and profitability analysis.
Paid Media Strategy & Execution:
Lead Google PPC, Search, Display, Meta PPC (Facebook, Instagram, WhatsApp) teams.
Optimize every paid platform to maximize ROI and reduce CAC.
Ensure a performance-driven approach to budget allocation and campaign execution.
Data-Driven Performance Optimization:
Oversee media buying efficiency and...