Copywriter – Brazil-Based | U.S. Market Experience | Meta & Direct-Response Nutra | J555

Our client agency is a multi-vertical media buying agency with a resilient infrastructure, unlimited investment capacity, and deep expertise in the affiliate market. For more than 8 years, we've been systematically growing our verticals, scaling our teams, and working with large volumes of traffic from a wide range of sources.


They are  looking for a Senior Copywriter from Brasil who have experience in US market to strengthen our conversion copywriting capabilities for Meta Ads, with a strong focus on the US market. In this role, you will create high-performing scripts for direct-response ad creatives, help scale campaigns across verticals and countries, and keep a close eye on market trends to keep our creative output ahead of the curve. Your work will directly drive the performance of our paid traffic — measured in CTR, CPA, and ROAS.

• Write scripts exclusively for ads for nutra VSLs.
  
• Adapt existing and new creatives for adjacent verticals and different countries.
  
  
• Review Spy Analyst reports, who can provide research based on your request and independently research spy platforms to spot emerging trends in traffic, angles, and creative approaches.
  
  
• Develop hooks, headlines, and ad variations for A/B testing.
  
  
• Analyze campaign performance data (CTR, CPA, ROAS) and optimize copy based on results.
  
  
• Work in close, ongoing collaboration with editors and media buyers to keep a smooth, high-throughput production pipeline.
  
  

  Must-have:

  • Proven experience writing copy for Meta Ads.
  • Strong grasp of direct-response marketing principles.
  • Persuasive writing with a clear focus on conversion, not just creativity.
  • Experience in crafting to craft hooks, headlines, and scripts for short-form creatives.
  • Hands-on experience testing and optimizing ad campaigns (angles, offers, creative variations).
  • Analytical skills to interpret CTR, CPA, ROAS, and translate insights into better copy.
  • Strong organizational skills and the ability to deliver high volumes of quality work quickly.
  • Experience working with campaign data and running A/B tests.
  • Background in direct-response and performance marketing, ideally scaling through paid traffic / Meta Ads.
  • Track record covering the full cycle: writing conversion copy for Meta Ads, developing hooks/headlines/scripts, testing angles and offers, producing A/B variations, analyzing metrics and optimizing based on results, collaborating with editors and media buyers, and contributing to campaign and funnel strategy.
  • Comfortable working in a fast-paced, high-volume "production line" environment, and clear on the distinction between short-form ad scripts and long-form VSLs.

  Nice-to-have:

  • Experience with digital products or nutraceuticals (nutra strongly preferred).
  • Understanding of 20-30 minutes VSL funnels with low AOV (low ticket nutra).
  • Experience in large-scale performance marketing operations with significant media budgets.
  • A portfolio showcasing high-performing campaigns.
  • Experience using LLMs / AI agents as part of your copywriting workflow.