$2,200 monthly
Affpal
Remote (Europe)
We are looking for an experienced Facebook Media Buyer to manage paid acquisition across Facebook and Instagram. You will own campaign execution, budget pacing and optimisation, working closely with creative and analytics colleagues to grow acquisition profitably. Key responsibilities • Plan, launch and optimise campaigns in Meta Ads Manager, with clear objectives, audience strategies and approved budgets. • Monitor spend and performance daily, investigate changes and adjust campaigns against agreed acquisition cost and profitability targets. • Build structured tests across audiences, creative concepts, placements and landing pages; document hypotheses, results and next steps. • Scale campaigns when results support increased investment, managing budget pacing and explaining the trade-offs behind spending decisions. • Brief designers, video editors and copywriters on customer insights, hooks and offers; share clear feedback on creative performance and...
