TBF Media is a direct marketing firm, which produces its own brands and offers. We’re a 100% remote team, where high performers have the support they need to grow and succeed. We have industry-leading offers in beauty, health, and info products. We're long-term focused. We don't do free trials, shady billing, or other customer-unfriendly stuff to "make a quick buck".
Our combined media spend is $2M+/month on Facebook, YouTube, and Native, and a select few email affiliates. We currently work with four agencies, and also have one internal media buyer. Our tracking setup is solid, and we have real time GDS dashboards for all of our key metrics. And now, we are looking for a Media Director to help us scale our digital media to new levels. If hired, you’ll be the front-line manager: our agencies and buyers will report to you, then you’ll report directly to the owners of the business.
Your responsibilities will include... 1 - Managing all current internal,...
4 jobs found
You will be responsible for helping lead and execute user acquisition growth via Google Ads with an emphasis on Google Display Network. The ideal candidate will have a proven track record of spending $10k - $20k/day profitably while adhering to strict performance metrics (CPA, CPL, ROAS, New User Goals) and leveraging multiple display campaign types (Traditional Display, Smart Display, Discovery, etc.).
SUCCESS LOOKS LIKE
Owning all aspects of the user acquisition process; tracking, ad creation, optimization, scaling, and reporting while driving positive ROI and scale ($15 - $30k spend/day) as the ultimate KPIs
Working closely with design team members to implement thorough creative testing processes and report against results
Clearly communicating headwinds, tailwinds & new opportunities to relevant team members based on knowledge and experience of how Google Display Network behaves (i.e. projecting CPC increases of X% due to holiday online shopping)
Maintaining a...
You will report to our Founder & CEO. You will drive both the strategy and execution of our acquisition and customer lifecycle marketing. You will focus on optimizing and expanding our channel mix, improving conversion and engagement, and leveling up our forecasting, tracking & reporting. You will lead a team of talented growth marketers, cultivating a data-driven mindset and culture of experimentation and continuous improvement. You will ensure the Company keeps pace with the latest trends while staying hands-on.
SUCCESS LOOKS LIKE:
Building a high functioning growth marketing org that achieves key metrics by creating strategy, setting goals, engaging with cross-functional partners, managing planning and communication, and overseeing timely execution and analytics
Leading growth and driving acquisition of new users across multiple channels including website, SEM, display, paid social, retargeting, direct response, and SEO, with an eye toward cost-efficient growth...
Your core focus is to grow distribution through affiliate and publisher partners. You work closely with our User Acquisition and Performance teams to grow distribution, revenue and margin MoM across multiple Launch Potato brands and verticals. This is the right role for you if you thrive on creating quality relationships that last and have a passion for driving a business forward through consistent revenue growth, analytics and creative iteration. A results driven marketer who possesses a deep understanding of user acquisition from campaign management to creative and copy. You should also be versed in affiliate networks, strategic planning, competitive research and have a successful track record of growth in this channel. Ideally you are a creative problem solver and have the ability to work both independently as well as cross-departmentally to generate results.
SUCCESS LOOKS LIKE
Daily contact with publishers to maximize revenue growth and ensure clear acquisition...