Creative Strategist E-commerce J511 all levels welcome

We welcome here Juniors (Min 1 Year, Mid and Seniorcandidates) This role is ideal for someone who enjoys combining creativity with commercial thinking and performance-driven marketing. We’re looking for a person who understands that strong creative is not only visually engaging, it should also connect with customers, generate interest, drive conversions, and contribute to profitable growth.
You’ll work closely with media buyers, designers, video editors, and the wider growth team to research customer pain points, develop strong ad angles, brief creatives, analyse performance data, and continuously improve what we put in front of customers.
The ideal candidate is creative, analytical, commercially aware, detail-oriented, and comfortable using performance data to decide what should be tested, improved, killed, or scaled.
What You’ll Be Responsible For
Creative Strategy & Concept Development
You’ll develop creative concepts, ad angles, hooks, scripts, and messaging ideas for e-commerce products across paid social channels.
This includes:
•
Creating direct-response ad concepts designed to drive purchases and customer engagement.
•
Developing hooks, headlines, opening frames, ad copy, scripts, and storylines.
•
Turning product benefits, customer pain points, and objections into strong creative angles.
•
Building creative concepts across formats such as UGC, statics, carousels, short-form video, testimonials, problem-solution ads, comparison ads, and offer-led creatives.
•
Building variations of successful concepts to improve performance and explore new messaging opportunities.
Research & Market Intelligence
Before developing concepts, you’ll be expected to build a strong understanding of the customer, product, competitors, and market landscape.

This includes:
•
Researching competitors, ad libraries, landing pages, customer reviews, social comments, TikTok trends, and category-specific creative patterns.
•
Identifying what makes customers engage, trust, convert, hesitate, or drop off.
•
Studying winning creatives and breaking down why they work.
•
Tracking new creative trends across Meta, TikTok, Instagram, YouTube Shorts, and other relevant platforms.
•
Helping maintain a structured library of winning hooks, angles, competitors, creative references, and customer insights.
Creative Briefing & Production Collaboration
You’ll help turn strategy into clear, actionable briefs that designers, editors, and creators can execute effectively.
This includes:
Writing detailed briefs for designers, video editors, and UGC creators.
Clearly explaining the objective, target customer, hook, angle, key message, proof points, call-to-action, and creative format.
Providing examples, references, and direction without overcomplicating the brief.
Reviewing creative outputs and giving constructive feedback.
Helping ensure creatives align with the customer journey, product positioning, and overall growth strategy.
Performance Analysis & Creative Testing
You’ll analyse creative performance and use the data to make better creative decisions.
This includes:
•
Reviewing ad performance across key metrics such as CTR, thumb-stop rate, hook rate, hold rate, CPA, ROAS, CVR, spend, and purchase volume.
•
Identifying which hooks, formats, messages, and angles are performing best.
•
Understanding why certain creatives win or fail.
•
Turning performance insights into new creative tests.
•
Working with the team to understand what needs to be scaled, iterated, paused, or replaced.
•
Documenting learnings so the creative process becomes smarter over time.
Key KPIs for This Role
Success in this role will be measured by the quality, speed, and performance of the creative ideas you help launch.
Key KPIs may include:
•
Creative testing velocity: number of new concepts, hooks, angles, and variations launched weekly or monthly.
•
Creative win rate: percentage of new creatives that outperform existing controls.
•
CPA/CAC improvement: contribution to lowering acquisition costs through better creative.
•
CTR and thumb-stop rate improvement: ability to create hooks and concepts that capture attention.
•
Hook/hold rate performance: improvement in early video engagement and viewer retention.
•
Creative iteration speed: how quickly insights are turned into new briefs and live tests.
•
Winning creative longevity: ability to extend the life of successful concepts through smart variations.
•
Quality of briefs: clarity, usefulness, and execution-readiness of creative briefs.
•
Insight documentation: consistency in tracking what is working, what is not, and why.
•
While you won’t be solely responsible for every performance metric, you will play an important role in improving creative performance through stronger strategy, research, and execution.

Must-Have Experience
•
1-3+ years of experience in creative strategy, performance marketing, media buying, growth marketing, or a similar role.
•
Experience working with e-commerce brands, DTC products, online stores, or paid social campaigns.
•
Understanding of direct-response marketing and customer psychology.
•
Ability to identify strong hooks, ad angles, creative patterns, and conversion-focused messaging.
•
Experience creating or briefing paid social creatives.
•
Comfortable looking at performance data and turning it into creative recommendations.
•
Strong written communication skills.
•
Strong attention to detail and ability to organize ideas clearly.
•
Ability to work in a fast-paced environment with quick testing cycles.
Bonus Points
•
Experience with Meta ads, TikTok ads, or other paid social platforms.
•
Experience working with UGC creators or creator-style video ads.
•
Familiarity with Meta Ad Library, TikTok Creative Center, Foreplay, Motion, Triple Whale, Northbeam, or similar tools.
•
Experience creating creative testing frameworks.
•
Experience with landing pages, funnels, conversion rate optimization, or offer testing.
•
Basic understanding of e-commerce metrics such as CPA, ROAS, MER, AOV, CVR, LTV, and contribution margin.
•
Experience working with supplements, beauty, health, wellness, gadgets, fashion, or other high-volume DTC categories.

You’ll be a strong fit if you:
Think creatively but care about performance.
Like studying buying behaviour
Can analyse both successful and underperforming creatives thoughtfully
Are comfortable moving quickly and testing often.
Enjoy working with designers, editors, media buyers, and growth teams.
Are curious, organized, proactive and detail-oriented.
Understand that paid social creative combines psychology, storytelling, testing, and commercial thinking.

This is a great opportunity for someone who wants to grow inside a fast-moving e-commerce environment and build real performance marketing experience.
You’ll get exposure to the full creative testing process, from research and strategy through to production, launch, analysis, and optimization. Your ideas will not sit in a document, they will be tested in real campaigns and measured against real business outcomes.
We value people who take ownership, contribute ideas, collaborate well with others, and genuinely want to improve. Strong contributions are recognised here, and people who perform well are given room to grow, develop, and expand their responsibilities over time.
If you enjoy combining creativity, psychology, data, and e-commerce growth, this role is for you.