Job Description
Role Overview
The Brand Coordinator supports execution of brand and marketing initiatives in the current market.
The role focuses on campaign coordination, local market adaptation, and ensuring brand
consistency across channels.
Job Level
Requirements
Key Responsibilities
1. Campaign Execution
• Create, Discuss w/ local marketer and execute marketing campaigns across digital
Channels (social, display, affiliates, influencers).
• Coordinate promotions including bonuses, rebate, free bets, free-chips and
seasonal Campaigns
• Ensure campaigns go live on time and meet specific market requirements.
2. Local Market Adaptation
• Adapt campaigns to each local market’s audience behavior and preferences.
• Support localization of content (language tone, cultural relevance).
• Coordinate with local vendors, influencers, and media partners.
3. Brand & Content Coordination
• Ensure all creatives follow brand guidelines and messaging.
• Support creation of banners, landing pages, and promotional materials.
• Maintain consistency across all customer touchpoints.
4. Performance Monitoring
• Track campaign performance:
i. Traffic
ii. Registrations
iii. First-time deposits (FTD)
• Assist in monitoring CPA and conversion rates.
• Support reporting of campaign results.
5. Retention Support
• Assist in executing retention campaigns:
i. Bonuses
ii. CRM pushes
iii. Reactivation offers
• Monitor basic engagement trends.
Benefits
Requirements:
o 1–3 years’ experience in marketing, preferably in iGaming;
o Understanding of B2C acquisition channels;
o Strong coordination and execution skills;
o Fluency in English is required;
o Other languages such as Mandarin, Thai, Vietnamese is a plus
Minimum Years of Experience
Vertical
