TrueFacet is the trusted jewelry marketplace for buyers and sellers of branded jewelry and watches -- with authenticity and best price guaranteed. The company was founded (in New York) in December 2013. Co-founders are: Tirath (CEO with 8 years experience in the jewelry industry and 5 years in e-commerce user acquisition and marketing) and Chris (COO with data science and operations experience). TrueFacet is backed by top venture capital investors and was part of TechStars ('14).