AffpalHR
Bucharest, Romania
We are looking for an experienced Email Marketing Specialist who will take ownership of the email marketing channel while contributing to CRM, segmentation, and lifecycle marketing initiatives.
This role is ideal for someone who combines strong hands-on email marketing execution with a solid understanding of user segmentation, automation, retention, and reactivation strategies.
Initially, the focus will be on maintaining and optimizing existing email operations, improving campaign execution, audience targeting, database segmentation, automated flows, reporting, and overall channel performance.
Over time, the role will also support the development of a more advanced CRM and lifecycle marketing setup in collaboration with internal tech, product, and data teams. This is a highly ownership-driven role with direct impact on performance, growth, and business results.