Media Buyer - Meta – (18+) EU ONLY J:573

We're looking for an experienced Meta Media Buyer to own, optimize and scale paid acquisition for our relationship brands on Facebook and Instagram.

You'll run several brands across Tier-1 and European geos on six-figure monthly budgets, managing everything from ad account infrastructure to creatives and funnels, using an in-house automation platform built by our own buyers. This is a hands-on role for someone who scales profitable traffic and keeps it running when Meta makes that hard.

3+ years of hands-on Meta media buying, including at least 1 year in relationship vertical (mandatory)

A proven record of scaling profitable Meta spend to six figures a month.

Be ready to walk us through real campaigns, structures, spend levels and ROI Deep knowledge of Meta advertising policies, account restrictions and Business Manager structures, and experience working with agency ad accounts Strong command of Meta bidding strategies, campaign structures and conversion optimization

Strong tracking skills: pixel, CAPI, S2S postbacks, a tracker and attribution.

A strong creative eye, with experience briefing or producing high-volume creative testing.

Strong analytical skills in Excel or Google Sheets;

SQL or Tableau is a plus

Works independently and remotely, reports proactively and owns the misses as well as the wins

Excellent English, written and spoken

What You'll Do:

Plan, launch, manage and scale Meta campaigns end-to-end for several dating brands and geos.

Optimize to the full funnel (SOI, DOI, CPA, sales and cohort ROI), not just front-end CPL.

Run campaign structures and bidding with intent:

CBO/ABO, Advantage+, manual bidding, bid caps and cost caps, and conversion-based optimization on postback/CAPI events.

Produce and test creatives at volume (static, video, UGC-style and AI-generated) and keep the pipeline fresh before fatigue sets in Test and optimize audiences, placements, prelanders and landing pages through structured A/B tests.

Own ad account infrastructure: monitor account health, diversify across accounts, and keep spend running through restrictions, disabled accounts and ban waves.

Manage budgets, pacing and spend against monthly targets, and raise overspend or risks early, not at month end.

Set up and verify tracking: Meta pixel and CAPI, S2S postbacks and a tracker: find the root cause when the numbers don't match.

Give every geo the same attention: grow the core markets and make the smaller ones profitable, or make the call to shut them down

Work in our in-house Meta automation platform and help extend it:

Use AI (Claude, Meta API, scripts) to cut manual work in launches, duplication, optimization and creative production.

Nice to Have:

Experience with the Meta Marketing API, scripting, or building your own tools with AI coding assistants AI creative tools for image and video generation.

Experience launching new geos (Europe, the Nordics, Oceania)

Experience on Google Ads or TikTok

Knowledge of how relationship products make money: subscriptions, rebills and LTV Experience leading or mentoring a junior buyer or operations person

What Success Looks Like First 30 days:

campaigns live across several ad accounts, with tracking and postbacks verified end-to-end.

First 90 days: a core brand and geo hitting its ROI target at stable or growing volume, a spread of account partners in place so one ban wave can't stop spend, and at least one underperforming geo taken to a clear scale-or-kill decision.

Base salary plus performance commission tied to profitability.

Remote work

Large budgets to scale

In-house automation platform Tech and BI support AI tooling