We are looking for a highly experienced, hands-on Paid Social Media Buyer to drive customer acquisition and growth for an adult paysite and content network. You will plan, launch, optimize, and scale paid campaigns across Meta, TikTok, Snapchat, and other relevant social advertising channels. The ideal candidate must combine understanding of the adult industry with running BH campaigns.
· Plan, launch, manage, and scale paid social campaigns focused on qualified traffic, subscriber acquisition, and revenue growth.
· Work across Meta, TikTok, Snapchat, and other relevant paid social platforms; assess channel fit and diversify traffic sources.
· Manage campaign structure, budgets, bidding, targeting, creatives, landing-page tests, funnels, and conversion tracking.
· Monitor performance against KPIs such as CPA, CAC, conversion rate, ROAS, subscriber quality, retention, and payback period.
· Manage advertising accounts and campaign infrastructure, including access, business assets, tracking, pixels/events, and account health, using legitimate and policy-compliant processes.
· Understand platform policies and the practical challenges of advertising policy-sensitive adult-adjacent products; identify compliant routes to market and escalate policy risks early.
· Coordinate with creative, content, web, analytics, and product teams to produce ads and funnels that convert.
· Build reporting that gives clear visibility into spend, performance, profitability, and scaling opportunities.
· Keep up with platform changes, ad formats, tracking limitations, and emerging acquisition channels.
· A proven paid social/media-buying track record, with at least $5 million in cumulative advertising spend personally managed or directly overseen.
· Strong hands-on experience with Meta Ads and practical experience with TikTok Ads, Snapchat Ads, or other paid social channels.
· Experience running BH campaigns on Socials
· Experience in the adult or dating space
· Comfort working in a fast-moving environment where platform restrictions and account stability require careful planning and good judgment.
· Evidence of results: campaign examples, spend levels, performance metrics, and the candidate’s specific contribution.
The role may involve challenging advertising environments and restricted categories. We are looking for someone who understands platform policies, can assess risk, and can build sustainable acquisition strategies within applicable laws and platform rules. Experience managing account access and advertising infrastructure is relevant; bypassing enforcement, misrepresenting a business, or evading platform safeguards is not part of the role.
-Remote work
-A parttime work payment that is higher than many fulltime roles
-Option of fulltime after 1-2 Quarters
-Full freedom in execution
how much money you spent on socials and how much of it was adult/dating
One of the Leading HR and consultancy companies in the performance marketing Space