Media Buyer Nutra (Facebook Ads)

We run high-converting Video Sales Letter (VSL) funnels in the health and wellness space on Facebook and Instagram. Our offers are proven, our funnels are dialed in, and we're ready to scale — we need an experienced media buyer to own paid acquisition and push volume profitably.

You will manage Meta ad spend from day one, build and test campaign structures, and work closely with our team on creative strategy. Your job is simple: find winning ads fast, kill losers faster, and scale what works.

Responsibilities:
- Launch, manage, and optimize Facebook & Instagram campaigns for health/wellness VSL funnels
- Build and execute structured creative testing frameworks (hooks, thumbnails, body copy)
- Analyze daily metrics — CTR, hook rate, CVR, ROAS, CAC — and make fast, data-driven decisions
- Brief the creative team on new VSL cuts, static ads, and UGC angles
- Own budget pacing and consistently hit weekly/monthly spend targets
- Monitor pixel health, event tracking, and attribution in Meta Business Suite
- Ensure all campaigns stay compliant with Meta's advertising policies for health products
- Report KPIs weekly with clear insights and next-step recommendations

- 2+ years running Facebook/Instagram ads in direct-response or health & wellness
- Hands-on experience with VSL funnels — pre-sell pages, long-form video sales letters, order forms, and upsell flows
- Strong grasp of Meta Ads Manager, Business Suite, and Events Manager
- Ability to read creative data and diagnose why a hook, headline, or VSL is underperforming
- Experience managing $30K+/month in Meta ad spend
- Solid understanding of Meta's health and wellness advertising compliance rules
- Familiarity with third-party attribution tools (TripleWhale, Hyros, Northbeam, or similar)
- Must submit proof of past results (case study, screenshots, or references) with application

- $1,000–$4,000/month base retainer
- Performance bonus based on spend and profitability targets
- 100% remote — work from anywhere in the world
- Lean team, fast decisions, no bureaucracy
- Ad accounts, creatives, and funnels fully provided
- Weekly payouts available for strong performers

1. Have you run Facebook ads for health or wellness VSL funnels before? Describe the offer type.
2. What is the highest monthly Meta ad spend you have personally managed?
3. What is your best ROAS result on a VSL campaign? What was the niche?
4. How do you approach creative testing on a new VSL offer from scratch?
5. Are you familiar with Meta's compliance requirements for health product advertising?