Performance Creative Strategist (e-com) J:405

Our client is a performance-driven global eCommerce company headquartered in Spain. Founded by former Google executives, the company combines deep expertise in PPC, data, and brand growth to scale both its own portfolio of eCommerce brands and partner campaigns across the health, wellness, and nutrition verticals.

The company is now scaling its next major growth engine: creator-led performance video across paid and organic channels. To support this initiative, they are hiring a Performance Creative Strategist to own the full creative lifecycle of short-form performance content (video and static) designed to drive both sales and virality across TikTok, Meta (Reels and Feed), and YouTube Shorts.

Performance Creative (Hands-On)

● Develop and execute performance-focused creative strategies for short-form video and image content across TikTok, Meta (Reels & Feed), and YouTube Shorts.

● Turn customer insights, objections, and benefits into compelling hooks, angles, scripts, and briefs.

● Create and adapt static and motion-based image creatives (carousels, thumbnails, screenshots, before/after, etc.) to support winning video concepts.

● Oversee the editing and adaptation of UGC and creator content into multiple performance variants (formats, durations, hooks, CTAs).

● Ensure a constant flow of ready-to-test creatives for paid and organic campaigns.

● Maintain brand consistency while prioritizing performance and speed. Creator & UGC Strategy & Direction

● Collaborate on creator and UGC strategy by selecting and briefing creators from existing creator pools and SaaS platforms with pre-built infrastructure.

● The focus of this role is on creative direction, briefing quality, and performance fit — not on creator sourcing or day-to-day operational management.

● Provide clear creative feedback to continuously improve quality and performance.

What you’ll need to succeed in this role

● Proven experience in a Performance Creative / UGC / Content role, working directly with D2C brands — this is essential, not a bonus.

● Demonstrated success producing short-form content (video and image) for TikTok, Reels, or YouTube Shorts.

● Deep understanding of direct-response principles: hooks, angles, social proof, objection handling, and clear CTAs.

● Experience preparing scripts / briefs for create and UGC content.

● Data-driven mindset: able to interpret results and turn insights into creative actions.

● Excellent organization and communication skills.

● Familiarity with editing tools (CapCut, Premiere, Descript, Canva/Figma).

● Fluent or near-native English (Spanish is a plus).

● Proactive, ownership-driven, and comfortable in a fast-paced, remote, high-growth environment.

Nice to have:

● Experience in wellness, beauty, health, or lifestyle sectors.

● Hands-on experience with Meta / TikTok Ads.

● Background in Spark Ads / whitelisting workflows.

● Naturally curious and passionate about consumer psychology, storytelling, and emerging trends.

● Experience with AI-assisted creative tools and processes (e.g., Creatify, Sora, V03, Runway ML, Descript, CapCut AI features, OpusClip, Midjourney, Adobe Firefly, etc.

If you love fast iteration, creative strategy, and producing content that drives both sales and virality… this role is for you.

KPIs The priority of this role is creative strategy quality → testing velocity → performance impact. Your workflow should ensure zero creative bottlenecks for paid and organic channels. KPIs reflect the output of the creative system and collaboration with media, production, and creator infrastructure — not individual execution of creator operations. Weekly Deliverables

● 50+ content creators contacted

● 15–25 engaged and briefed

● 5–15 creators actively producing

● 50–100 raw UGC clips delivered

● 20–40 edited video variants delivered

● 10–20 videos published organically

● New angles and briefs developed weekly Monthly Deliverables

● 200–400 raw UGC clips delivered

● 80–160 edited assets delivered

● 50–80 organic uploads

● Activation of 10–20 Spark/whitelist handles

● 2–4 new angle frameworks tested