Our client is a performance marketing company specializing in the iGaming, casino, and sweepstakes verticals within the US market.
They are seeking a highly motivated Facebook Campaign Manager to manage and optimize paid social campaigns in the casino and sweepstakes space. The ideal candidate will have hands-on experience with performance marketing, particularly within CPA/affiliate models, and a strong technical understanding of tracking, optimization, and campaign execution on Facebook.
Proven experience managing performance campaigns in the casino and/or sweepstakes verticals (US market experience is a strong advantage).
• Deep expertise in Facebook Ads Manager and paid social campaign execution.
• Strong technical knowledge of tracking systems, including post-backs, pixels, and affiliate platforms.
• Experience creating creative briefs and working with design teams.
• Excellent analytical skills and a performance-driven mindset.
Key Responsibilities
• Manage and optimize Facebook ad campaigns for casino and sweepstakes verticals.
• Work effectively within CPA and affiliate-based models to drive performance.
• Implement and manage post-backs, pixels, and affiliate tracking systems to ensure accurate data flow and attribution.
• Collaborate with internal teams to provide creative briefs and campaign requirements to designers.
• Monitor campaign performance and suggest improvements based on data insights.
Nice to Have
• Experience with additional paid media channels. Familiarity with US market trends in gaming, casino, or sweepstakes performance marketing.
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