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The SMS Manager will be responsible for strategizing, executing, and optimizing SMS campaigns to increase engagement, retention, and lifetime value within our CRM programs. Working closely with the Email Marketing Manager and other cross-functional teams, the ideal candidate will bring a data-driven approach to create compelling, personalized SMS experiences that align with our broader marketing objectives.   Key Responsibilities:   •  SMS Campaign Management:   •  Develop, implement, and refine SMS marketing strategies to engage and retain customers.   •  Manage high-volume SMS campaigns that align with the CRM marketing goals.   •  Leverage customer data and segmentation to create relevant, personalized SMS content.   •  Ensure proper use of shortcodes and longcodes based on campaign needs, regulatory guidelines, and audience targeting.   •  Data Analysis & Optimization:...