CRM Manager ''Lifecycle'' EU only Adult, igaming or onother high-risk J:568

We’re looking for a hands-on Lifecycle & CRM Manager to own the full fan journey, from signup and first purchase to subscription, retention, and winback.

You’ll build automated lifecycle campaigns across email, SMS, push, and in-product channels, improve first-renewal retention, and drive measurable revenue growth.

Key responsibilities:

• Own the end-to-end fan lifecycle and CRM strategy.
• Safely restart and scale email sending while protecting deliverability and domain reputation.
• Build behavioral segments, automated flows, and retention campaigns.
• Track lifecycle revenue, cohort retention, and LTV.

Requirements:

• Proven experience in adult, iGaming, or another high-risk industry.
• End-to-end CRM ownership in a consumer subscription or transactional business.
• Strong hands-on expertise in email deliverability, domain warmup, and sender reputation.
• Experience with ESP/CDP platforms, automation, segmentation, and revenue attribution.

Success (30 / 60 / 90)
● 30 days: Email safely back on with a proper warmup and ramp, no domain damage. First set of behavioral flows live (welcome, first-purchase, pre-renewal).
● 60 days: First-renewal churn measurably down from 72%. A working repeat-buyer-to-subscriber flow. Clean reporting on GMV per flow.
● 90 days: A winback program reactivating dormant fans, a documented lifecycle map across the whole journey, and lifecycle GMV growing month over month against a target.

Must-haves
● Adult, iGaming, or another high-risk vertical. This is required, not preferred. They must already understand adult content constraints, banned mainstream tooling, and the deliverability reality of this space.
● Owned lifecycle/CRM end to end at a consumer subscription or transactional business, with revenue accountability, not just campaign sending.
● Hands-on deliverability expertise: domain warmup, reputation management, list hygiene, spam-rate control. This is the load-bearing skill.
● Fluent in an ESP/CDP stack and in building triggered, segmented automations, not one-off blasts.
● Reads data directly: cohort retention, LTV, per-flow revenue attribution.

Nice-to-have
● Experience restarting a dormant or damaged sending domain.
● SMS and push lifecycle, not only email.
● Copywriting instinct strong enough to direct a copywriter, even if not writing themselves.