Head of Customer Lifecycle & Marketing Operations | Cyprus office | Dating/Adult J557

We are looking for a senior, AI-aware marketing leader to join our Cyprus headquarters and take strategic ownership of customer lifecycle, marketing operations and long-term customer value across our portfolio.
Operating at the brand-owner level, this is not a traditional marketing role. You will act as a strategic leader across growth, retention, CRM, automation and experimentation, translating complex customer and acquisition data into actionable commercial strategies.
Your primary objective will be to maximize customer lifetime value, retention, engagement and monetization while aligning internal teams, operating companies and external partners around clear commercial priorities.
You will work across Data, Product, CRM, Acquisition and Marketing, providing strategic direction and leading high-impact initiatives designed to improve performance throughout the customer journey.

What You'll Do:

Strategic Leadership & Marketing Operations
• Act as a key strategic resource for customer lifecycle and marketing operations across the brand portfolio
• Lead high-level commercial and lifecycle initiatives across multiple teams and operating entities
• Translate business objectives into clear strategic requests, priorities and execution plans
• Align Data, Product, CRM, Acquisition, Marketing and external agencies around shared commercial goals
• Identify operational gaps and opportunities across the customer lifecycle
• Serve as a strategic advisor on customer value optimization and long-term brand profitability
• Introduce scalable processes, frameworks and automation to improve marketing effectiveness

Customer Lifecycle & Value Optimization
• Develop strategies to increase customer lifetime value, retention, engagement and monetization
• Define and oversee customer segmentation strategies based on behavior, acquisition source, demographics and value
• Develop personalized customer journey frameworks across multiple lifecycle stages
• Guide CRM, email, push and other lifecycle marketing initiatives
• Identify opportunities for reactivation, retention, upsell and cross-sell
• Develop omnichannel marketing automation strategies designed to increase customer value at scale
• Support the development of personalized communication and engagement strategies

Data, Attribution & Funnel Optimization
• Translate behavioral, acquisition and commercial data into actionable business insights
• Establish reporting frameworks connecting top-of-funnel acquisition with downstream customer value
• Develop and oversee attribution methodologies across customer acquisition and lifecycle channels
• Analyze customer journeys and identify opportunities to improve conversion and monetization
• Build structured experimentation and A/B testing programs across funnels, messaging, offers and
customer journeys
• Continuously optimize conversion rates across key customer touchpoints
• Use performance data to identify high-value customer segments and profitable acquisition patterns

AI, Automation & Innovation
• Identify and implement AI-driven marketing and operational solutions
• Develop automation workflows that improve segmentation, personalization, reporting and campaign
execution
• Explore AI tools and emerging technologies that can improve targeting precision and marketing efficiency
• Work with internal teams to integrate AI and automation into lifecycle and growth processes
• Encourage continuous experimentation and adoption of new marketing technologies

• Senior-level experience across lifecycle marketing, CRM, growth, marketing operations, performance marketing or related
areas
• Strong understanding of customer lifetime value, retention, segmentation and monetization
• Experience with email, CRM, push marketing and/or marketing automation
• Strong analytical mindset with the ability to translate complex data into commercial decisions
• Experience with attribution, funnel analysis and conversion optimization
• Strong understanding of A/B testing and experimentation
• Experience developing or managing automated customer journeys
• Comfortable working across Data, Product, CRM, Acquisition and Marketing teams
• Experience with AI tools, workflows or marketing automation
• Strong commercial mindset and understanding of how marketing activity connects to revenue and profitability
• Highly autonomous, proactive and comfortable leading strategic initiatives
• Strong stakeholder management and communication skills
• Excellent English

We are particularly interested in candidates coming from:

• Customer lifecycle / CRM leadership
• Email and push marketing
• Marketing automation
• Customer growth and retention
• Performance marketing
• Affiliate marketing
• AI-driven marketing
• Growth experimentation
• Data-driven marketing operations

• €4,000-€6,500 monthly salary
• 10% bonus structure
• Full-time employment
• Limassol, Cyprus office
• Hybrid model after onboarding
• Monday-Friday, 40-hour workweek
• 21 vacation days plus floating days
• Group insurance
• Food stipend
• Sports allowance
• Cellphone stipend