Email & CRM Marketing Specialist - iGaming EU ONLY J:549

Our client is an international digital marketing company operating in some of the world's most competitive industries, including iGaming, crypto, and fintech.

Their team combines expertise in SEO, paid media, content marketing, data analytics, IT, and product development to build high-performing digital products across global markets. They are looking for a proactive and results-driven Email & CRM Marketing Specialist to join their growing marketing team.

This role is ideal for someone who understands that email marketing is not just about sending newsletters - it's about turning leads and subscribers into engaged users and revenue.

You will work with large audiences across different GEOs and projects, manage email campaigns and automated journeys, test different approaches, and use performance data to continuously improve results. Experience with Mailchimp or similar platforms is a strong advantage.

Email Marketing & CRM

• Plan, create, and execute regular email campaigns and newsletters across different GEOs and projects

• Manage and develop automated email journeys, including welcome, onboarding, nurturing, reactivation, and promotional flows

• Segment audiences based on GEO, acquisition source, interests, engagement, and user behavior

• Manage and continuously improve email databases and subscriber lists

• Test subject lines, copy, offers, CTAs, sending times, and different campaign formats

• Monitor email deliverability, engagement, and database health

• Work with different types of leads, including users acquired through paid leadgeneration campaigns

• Use AI tools and existing Mailchimp integrations to improve campaign creation, personalization, segmentation, testing, and automation

Performance & Monetization

• Track email performance from delivery and opens through clicks, registrations, FTDs, and revenue

• Analyze which audiences, campaigns, GEOs, offers, and messages generate the best results

• Calculate and monitor key metrics such as open rate, CTR, conversion rate, revenue per lead, CPA/CPL, and ROI

• Identify underperforming campaigns and propose improvements

• Identify opportunities to increase the value of existing leads and subscribers

• Work closely with the Performance Marketing team to understand which acquisition sources are generating high-quality leads

• Use data to recommend which campaigns, audiences, and offers should be scaled, changed, or stopped.

Collaboration

• Work closely with the Performance Marketing team on lead-generation funnels and acquisition campaigns

• Collaborate with the Community team to connect email campaigns with Telegram communities and other channels

• Work with Commercial to understand available brands, offers, and promotional opportunities

• Help develop new CRM strategies and automated processes as the marketing department grows

What We're Looking For

• At least 1–2 years of experience in email marketing, CRM, digital marketing, or a related field

• Hands-on experience with email marketing platforms such as Mailchimp, Klaviyo, SendGrid, Brevo, or similar

• Strong written English skills

• Good understanding of email marketing metrics and performance analysis

• Comfortable working with numbers and marketing data

• Strong organizational skills and ability to manage multiple campaigns and projects

• Proactive mindset - you don't wait to be told what to test or improve

• Ability to work independently and take ownership of results

• Strong attention to detail

• Willingness to learn and experiment with AI tools, automation, and new marketing technologies

Strong Advantages

• Experience with lead-generation funnels and email acquisition

• Experience with email automation and customer journeys

• Experience with segmentation and audience personalization

• Experience with iGaming, crypto, fintech, affiliate marketing, or other performancedriven industries

• Experience working with large email databases

• Experience with A/B testing and performance optimization

• Understanding of affiliate marketing and FTD-based business models

• Experience with Telegram or other online communities

• Experience with marketing automation and AI tools

• Experience using AI tools such as Claude, ChatGPT, or similar to improve marketing workflows

• Experience integrating AI tools with email marketing platforms or using AI to improve email marketing processes

• Basic understanding of tracking platforms and analytics tools

€1,700–€2,500 gross + performance-based bonuses after 6 months

 • Fully remote work opportunity

• International projects and exposure to global markets

• Opportunity to work with large audiences across multiple GEOs

• Results-oriented culture where your work directly impacts business performance

• Freedom to test ideas and take ownership of projects

• Career growth opportunities across different areas of digital marketing

• Professional development and learning opportunities

• Supportive, ambitious, and experienced team

• Team events, performance bonuses, and additional company perks