Job Description
We are an acquisition agency operating across 19 GEOs in iGaming. We place and rank editorial
content on licensed, high-authority publisher domains across multiple markets. The role is technical
SEO. You are someone who can take an article placed on a publisher's domain and make it rank —
you master silo placement, internal link routing, anchor velocity, freshness cadence, and SERP
diagnostics. This is not a content seat. We have writers. We want someone who understands how
authority flows into articles, how to read a backlink profile and act on it, how rankings are built in layers
and maintained under competitive pressure, and how Google updates affect content hosted on
publisher domains you do not control.
Job Level
Requirements
What you'll actually do:
● Own the pre-publish technical sign-off on every article before it goes live: meta title, slug,
schema, image file naming, alt text, H1/H2 structure, canonical, robots check, index
confirmation.
● Diagnose live articles that are indexed but underperforming. Make a documented
recommendation: drop and relaunch, fix, or accelerate. Then execute.
● Map the silo strength of every publisher host we work with, by subfolder. Identify which
placements have internal link equity routing into them, and which are orphaned. Build topical
hub structures that legitimately move authority between articles on the same host.
● Read a backlink profile and make the call: anchor distribution, referring domain quality, Tier 1
signal versus noise. Identify what the profile needs and build toward it.
● Know where reinforcement link activity should point within a campaign structure. This is a
specific question we will ask in the kickoff.
● Plan and manage anchor schedules as a day-by-day timeline across campaign phases. Not a
static ratio. A sequence. You can walk us through it in conversation.
● Plan internal link schedules across week 0, 7, 30, and 90 windows. Not one-shot insertions.
● Pair link activity with content freshness triggers. Know when and how to push links alongside a
content update to compound the ranking signal. This is a standing operational requirement.
● Build and execute event-driven campaign windows: NHL playoffs, NFL season, World Cup,
Super Bowl, and any major scheduled event relevant to the active market. Rankings in sports
betting and casino are not purely evergreen. You understand this.
● Run live SERP audits per market: track competitors, identify DR top-10 inflation, surface
keyword-difficulty mismatches before we commit to a target.
● Conduct keyword and SERP analysis per campaign. Translate findings into keyword targets and
produce clear article briefs that writers and editors can execute without interpretation.
● Read raw view-source. Spot canonical drift, robots contradictions, schema bugs, and stale
plugin overrides on publisher WordPress installs you cannot edit directly.
● Monitor ranking positions weekly per article per GEO. Flag drops of 5+ positions within 24 hours.
● Maintain basic awareness of AI Overview and AI citation signals (structured data, entity
optimisation, People Also Ask targeting). You do not need to be an LLMO specialist, but you
should understand how FAQ schema and topical depth affect dual SERP presence.
● Sit in weekly campaign reviews with the CEO. Translate diagnostics into clear next-week
actions.
● Document everything. Tracker discipline is the standing rule.
What you must bring:
● Demonstrable technical SEO execution on hosts you did not own. Publisher-hosted editorial,
affiliate placements, sponsored content partnerships, licensed content programmes. Any of
these count. In-house brand SEO on your own domain does not.
● iGaming, sports betting, gambling affiliate, or comparable high-competition vertical experience:
forex, crypto, finance affiliate. You know what KD 70+ looks like, you have ranked inside it and
can do it again.
● The ability to read a backlink profile and make a drop/fix/boost call: toxic link identification,
anchor distribution analysis, referring domain quality scoring. You know the difference between
link volume noise and real equity.
● Anchor schedule fluency as a timeline, not a ratio. You can give us a day-by-day sequence for a
30-day campaign window in conversation. If your answer is a percentage breakdown, it is not an
anchor schedule.
● Understanding of how freshness and link activity interact. Specifically: what happens to a
ranking position when a page is updated but no external signal follows, and what you do about
it.
● Experience with multi-article campaign structures on a single publisher host: identifying equity
flow between articles, managing topical cluster coherence, avoiding cannibalisation.
● Comfort with publisher CMS quirks: WordPress primarily, plus Yoast, RankMath, and the cache
plugins that fight them.
● The ability to name at least three Google updates in the last 24 months and what they
specifically did to content hosted on publisher domains — not to brand sites.
● Multi-market and multi-language awareness. Our campaigns run across EN, FR, PT, IT, and ES
markets, across both licensed and offshore regulatory contexts. On-page compliance
requirements differ by GEO. You understand why.
● Tracker discipline. If it is not logged, it did not happen.
● Discretion. You will handle confidential publisher relationships and proprietary methodology
under a signed NDA from day one.
What disqualifies you:
Do not apply if any of the following are true.
● Your SEO experience is "SEO-informed content," "worked alongside SEO specialists," or
"supported the SEO team." We are hiring the person, not the supporter.
● You list Ahrefs, SEMrush, and GSC as your skill set without a single article or domain you can
point to and say "I ranked this, on a host I did not own."
● You have only ever worked in-house on a single brand or SaaS site. The mechanics on
publisher-hosted content are different and you would be relearning the job on our budget.
● Your strongest credentials are content marketing certifications.
● You can describe anchor distribution as a ratio but not as a sequence.
● You are uncomfortable with the iGaming vertical. The work involves gambling and sports betting
brands. If that is a problem, this is not the role.
What this role does not do:
● Does not write articles. We have writers.
● Does not negotiate commercial terms with brands. That is a separate seat.
● Does not own publisher relationships. Operations owns those. You are part of the conversation.
● Does not post publicly about our companies, our publishers, our methods, or our clients. Ever.
What you'll work inside:
● 19 GEOs across Europe, the Americas, APAC, ZA, and Global Crypto.
● Multiple publisher hosts per GEO, each with different CMS, silo behaviour, editorial appetite, and
regulatory context.
● Active markets currently include CA, with multi-GEO expansion ongoing.
● You work directly with the CMO and CEO. No layers.
● A pace described internally as "go go go." When a placement opens, the article ships within a
week. The rank campaign starts the day it is live.
Benefits
Structured for the candidate and finalised with the CEO. Strong technical operators are paid as such.
Compensation is not what filters this hire. Capability is.
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