Junior Affiliate Manager - J499

Role Overview

We are seeking a motivated and analytical Junior Affiliate Manager to support the growth of our affiliate marketing channel across Southeast Asia (SEA) and Kenya (KES) markets. The successful candidate will manage affiliate relationships, monitor campaign performance, evaluate traffic quality, and contribute to profitable customer acquisition strategies.

This role requires excellent communication skills in English and either:

• Mandarin Chinese + English, or
• Russian + English

Candidates with existing affiliate networks and market knowledge in SEA and/or Kenya will be highly preferred.

Key Responsibilities

1. Affiliate Partner Management

• Maintain regular communication with affiliate partners.
• Support onboarding, activation, and retention of affiliates.
• Provide affiliates with tracking links, creatives, and promotional materials.
• Coordinate campaign launches and promotional activities.
• Assist affiliates with localized marketing content for SEA and KES markets.
• Manage monthly affiliate settlements and payment coordination.

2. Affiliate Acquisition

• Identify, recruit, and activate new affiliate partners.
• Expand relationships with:
  • SEO affiliates
  • Media buyers
  • Influencers
  • Telegram and community traffic sources
  • Content publishers
• Build and maintain a healthy affiliate pipeline.
• Develop partnerships targeting SEA and Kenya markets.

3. Campaign Performance Monitoring

• Monitor daily KPIs including:
  • Registrations
  • First Time Depositors (FTD)
  • CPA
  • Revenue
  • Conversion rates
• Track performance across:
  • CPA
  • Revenue Share
  • Hybrid models
• Ensure acquisition costs remain within approved targets.

4. Traffic Quality & Player Value Monitoring

Monitor player quality indicators including:

• Second Deposit Rate
• Third Deposit Rate
• Average First Deposit (AFD)
• Deposit progression
• Customer lifetime value signals

Identify affiliates generating low-quality traffic and recommend optimization actions.

5. Retention Monitoring

• Track 7-day and 30-day retention trends.
• Analyze player activity and engagement metrics.
• Highlight underperforming traffic sources.
• Escalate findings and optimization opportunities to senior management.

6. Reporting & Analysis

Prepare daily, weekly, and monthly reports covering:

• FTD volume
• CPA performance
• Revenue contribution
• Deposit progression
• Retention metrics
• Affiliate settlements
• Market performance by region (SEA / KES)

Requirements

Essential

• 1–3 years of experience in Affiliate Marketing, User Acquisition, Partnerships, or Digital Marketing.
• Experience managing affiliates within iGaming, Sportsbook, Online Entertainment, or Performance Marketing industries.
• Strong understanding of:
  • CPA
  • Revenue Share
  • Hybrid commission models
• Experience handling SEA markets (Thailand, Vietnam, Malaysia, Indonesia, Philippines, Singapore) and/or Kenya market.
• Fluent English communication skills.

Language Requirements.

• Fluent Mandarin Chinese (spoken and written)
• Professional English

OR

• Fluent Russian (spoken and written)
• Professional English

Preferred

• Existing affiliate network within SEA or African markets.
• Experience with affiliate platforms such as Affilka, Income Access, NetRefer, Cellxpert, or similar.
• Experience using Tableau, Power BI, Looker Studio, or other BI tools.
• Strong analytical and reporting skills.
• Ability to work independently in a fast-paced environment.

Key Success Metrics

• New affiliate acquisition
• FTD growth
• CPA efficiency
• Deposit quality (2nd & 3rd deposit rates)
• Retention performance
• Revenue contribution
• Affiliate activation and retention rates