HEAD OF ACQUISITION (iGaming) On-site Bucharest - RO/ENG J:487

We are looking for an experienced Head of Acquisition to lead and scale a full-funnel acquisition function across multiple international markets. This role requires a highly analytical and hands-on leader with deep performance marketing expertise and a strong commercial mindset. The successful candidate will own acquisition strategy, budget allocation, team leadership, and channel performance while driving expansion into new markets. This individual should be comfortable operating independently, identifying opportunities, solving problems proactively, and making data-driven decisions.

Acquisition Ownership Own and manage acquisition across multiple paid channels:

• Google Ads (Search, Display, Performance Max)

• Meta Ads • Email Marketing

• Push Notifications

• Paid Social

• Additional acquisition channels

Responsibilities include:

• Campaign setup and optimization

• Budget allocation and ROI management

• Audience segmentation and targeting

• Creative testing and performance analysis

• Funnel optimization

• Channel scaling and expansion

Performance & Commercial Strategy

• Build and own acquisition dashboards and reporting structures

• Define KPIs and performance benchmarks

• Create ROI models before budget allocation

• Analyze acquisition funnels and identify bottlenecks

• Monitor and improve key metrics including: - CPC - CAC - ROAS - Click-to-Reg - Reg-to-FTD - Conversion rates

• Present commercial recommendations based on performance data

Team Leadership

• Lead and develop acquisition team members

• Set KPIs and performance expectations

• Drive accountability and performance culture

• Conduct regular channel reviews

• Build scalable processes and playbooks

Cross-Functional

Collaboration Work closely with:

• Commercial teams

• Product teams

• Design teams

• Content teams

• SEO teams

Responsibilities:

• Translate performance data into actionable improvements

• Improve landing pages and conversion paths

• Support offer optimization initiatives

• Drive cross-functional growth projects Growth & Innovation

• Identify and test new acquisition channels and opportunities

• Research emerging trends and traffic sources

• Develop business cases for growth initiatives

• Stay updated with industry developments and platform changes

Requirements Must Have: 

• 5+ years of experience in performance marketing

• Direct ownership of paid media budgets

• Strong hands-on experience with Google Ads

• Strong hands-on experience with Meta Ads

• Experience with Email and Push marketing channels

• Strong analytical and commercial thinking

• Experience managing acquisition budgets and ROI

• Ability to independently launch and optimize campaigns

• Team leadership experience

• Strong communication and stakeholder management skills

• Proven ability to identify and solve performance issues Strongly Preferred

• Experience within iGaming or affiliate marketing

• Understanding of FTD, CPA, Revenue Share and Hybrid models

AI & Automation Expectations

The successful candidate should actively leverage AI tools in day-to-day work:

• Campaign optimization

• Budget allocation

• Forecasting and ROI modeling

• Creative testing

• Audience segmentation

• Dashboard automation

• Workflow optimization

Candidate Profile: 

The ideal candidate is proactive, analytical, and hands-on. They do not simply oversee campaigns but actively build, optimize, and own performance outcomes. They can independently identify issues, propose solutions, and execute quickly in a fast-moving environment. They combine strategic thinking with operational execution and are comfortable working in high-growth environments.

NON-IGAMING CANDIDATES — CONDITION OF OFFER
Candidates without direct affiliate and/or iGaming experience are considered only if they meet all analytical
and channel requirements.