Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more. (Yeah, that was just for impact.) Feeling gutsy? Join us. :)
Hotstar Mumbai, Maharashtra, India
Jul 16, 2019
Your Key Responsibilities Manage all digital campaigns, from ideation to media planning to optimization and performance analysis Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display, especially the Double Click suite Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner Work with our Performance agencies to institute best execution processes.