We're dog people. Crazy dog people. BARK (that's us) launched in 2012 with BarkBox, our monthly themed subscription of all-natural treats and clever toys. Since then, we've shipped more then 40 million of our favorite things to the dogs in our pack, and we've used that accumulated expertise to create our own products, experiences, and content. At BARK, we know that dogs aren't pets; they're family. Our people, crazy dog people, believe that their dogs deserve the best. The best treats, the best toys, the best seat on the couch. Together, we're driven to be the people our dogs think we are.
BARK New York, NY, USA
May 19, 2019
Does performance-based marketing across multiple influencer and affiliate networks get your tail wagging? Do you have publisher affiliate relationships that have lasted longer than your real-life relationships? Bark & Co. is a fast-growing business for people who are obsessed with dogs and we're looking for an Affiliate Marketing Manager to help take things to the next level. As the Affiliate Marketing Manager, you'll own our performance-based marketing programs across the Bark & Co commerce universe (BarkBox + BarkShop). Our network of CPA-based Instagram, publisher and influencer affiliates needs a steady hand to manage strategy, relationship building and campaign management. We need a proven affiliate manager with an analytic eye that understands the conversion funnel, can identify trends that are leading to revenue (or aren't) and use that information to influence future campaigns. Responsibilities Innovation & Strategy Design promos, campaigns, fundraisers, etc. Program out the entire month & communicate to appropriate teams Sync with the marketing calendar to see where affiliate can offer support Work with BarkShop Marketing Manager to understand inventory and availability of product when building campaign strategy Find new ways to integrate the affiliate program with the Bark & Co community Project Management Create and maintain the affiliate calendar Coordinate campaign prep and launch across all relevant teams (acquisition, merchandising and customer support, operations, warehouse, etc) Manage the creative development process to help build cross-channel campaigns that flow across email, website, content, social and paid channels like search, display, social, etc. Create monthly projections as well as monthly retrospectives on how goals were met Meet with manager monthly to go over how goals were met Relationship Management Be the first wave of contact for high value and VIP shelters, rescues, BarkPack members, and higher level affiliates e.g. Patch. Personally reach out to potential "high dollar" affiliates & maintain those relationships personally from onboarding on to ensure a quality experience