WHO WE ARE: is an integrated eCommerce company founded in 2013 and is today one of the leading online store in UAE with a very strong year-on-year growth. was founded with the vision of creating a solution for the problem incurred by everyday consumers where they face the choice between good product or good price. Since its inception we at have strived to never settle for something less than perfect in both areas; be it the product quality or the price; we have done it successfully in the past and will continue to do so. We are focused on Low Prices and Quality Products in categories such as, Mobile Phones, Tables, Laptops, Electronics, Home & Kitchen Appliances, Health & Beauty Products, Apparels, Watch & Jewellery Products, DSLR & SLR Cameras and more. Today sells products in over 30 categories. Unfaltering ambition, customer centric approach, and consistent improvements as and when it is required are the key attributes that keep distinct in the UAE’s online retail space.