VerticalScope

  • Toronto, Ontario, Canada

VerticalScope is a leading Internet media company providing detailed coverage and analysis of the Technology, Automotive, and Sports vertical markets. Our network of industry web portals, and online communities reach over five million enthusiasts and decision makers each month.

As one of the pioneers of Consumer Generated Media, our targeted network of discussion forums and community websites have in excess of one million registered members and tens of millions of consumer generated posts, articles, and blog entries.

VerticalScope Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender, gender identity, gender expression, sexual orientation or any other protected ground or social area according to Human Rights laws in Canada.

 

VerticalScope Toronto, ON, Canada
Aug 01, 2019
Full-time
Performance Marketing Manager The RateMDs team is looking for a Performance Marketing Manager with a proven track record for driving digital acquisition, customer success and communicating results to clients. Reporting to the Director of Operations and Product, the role will be responsible for the end-to-end execution of all programmatic marketing strategy including the optimization of campaigns to drive value across all channels.  Responsibilities include: Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meets their respective conversion targets Capture, report and visualize key success metrics for customers Identify automation opportunities throughout the Customer Success process Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media Work with product and development to ensure there is technical capability to deliver, capture and ensure the success of key aspects - such as landing pages, tracking codes and integration of analytics Contribute to the development and execution of onboarding and results delivery processes Perform ongoing paid keyword discovery, expansion and optimization of both short and long-tail keywords Research and analyze competitor advertising tactics