At Heist, we believe underwear can be an instrument of progress. While many industries understand our era’s desire for autonomy, choice
We believe that radical innovation in underwear design can ensure that every woman, every day, is living in underwear that allows her to progress in the way that she demands in every other area of her life. That’s why our designs are built on an understanding of how bodies move, not just how they look. This approach led us to reimagine the most mundane wardrobe staple, a pair of tights, into a product that redefines superiority in comfort and fit for every female body. We’re now using polymer physics, computational engineering models and 3D knitwear to reinvent shapewear. Next, we’ll be taking our design ethos to make a bra that actually fits. (Finally!)
We may be only two years old, but it’s already been quite a ride. Our first range reinvented the humble pair of tights, delivering 30% month-on-month growth and propelling us into the pages of almost every major European publication. We’re backed by some of the biggest investors in fashion and technology, and on a busy day, we can sell a pair of tights every 15 seconds. Even our tube adverts caused a scandal. Most importantly, we have tens of thousands of customers who genuinely love Heist and the products we develop and ship around the world.