Heist Studios

  • London, UK

At Heist, we believe underwear can be an instrument of progress. While many industries understand our era’s desire for autonomy, choice and freedom, women’s underwear has lagged behind. Effectively, all women are living in underwear inadequate to their time.

We believe that radical innovation in underwear design can ensure that every woman, every day, is living in underwear that allows her to progress in the way that she demands in every other area of her life. That’s why our designs are built on an understanding of how bodies move, not just how they look. This approach led us to reimagine the most mundane wardrobe staple, a pair of tights, into a product that redefines superiority in comfort and fit for every female body. We’re now using polymer physics, computational engineering models and 3D knitwear to reinvent shapewear. Next, we’ll be taking our design ethos to make a bra that actually fits. (Finally!)

We may be only two years old, but it’s already been quite a ride. Our first range reinvented the humble pair of tights, delivering 30% month-on-month growth and propelling us into the pages of almost every major European publication. We’re backed by some of the biggest investors in fashion and technology, and on a busy day, we can sell a pair of tights every 15 seconds. Even our tube adverts caused a scandal. Most importantly, we have tens of thousands of customers who genuinely love Heist and the products we develop and ship around the world.

Heist Studios London, UK
Apr 04, 2019
Full-time
About Heist We are one of the UK's fastest growing DTC businesses and frankly - the only one in the world that's using real science to engineer better underwear. With a current team of 23 based in London we have ambitious plans for international growth. Unimpressed with how the underwear industry portrayed women, we assembled a team of the most celebrated (and mischievous) garment innovators to take it on. By looking at how people move, actually move, we make garments that are break-through in their design, manufacturing techniques and materials. For our first product, we reinvented the humble pair of tights. Then, we took on shapewear. We’re backed by some of the biggest investors in fashion and technology, and on a busy day, we can sell a pair of tights every 15 seconds. Even our tube adverts caused a scandal. Most importantly, we have tens of thousands of customers who genuinely love Heist and the products we develop and ship around the world. Your responsibilities As Performance Marketing Executive, you will be involved in planning, buying, optimising and analysing advertising at Heist, including biddable (search, social and display), non-biddable and above the line channels. Being more specific, your role will focus on: Paid Search Manage day-to-day running of Google paid search campaigns (text and shopping) Maintain up to date best practices as well as constantly testing and improving ad copy Affiliate Support our network (Rakuten) and key publishing partners in new affiliate recruitment & management Execute effective affiliate marketing campaigns in line with monthly discount messaging and targets Paid Social Manage regular creative refreshes across prospecting and retargeting on Facebook/Instagram and Pinterest Implement A/B tests and aggregate and share results to relevant stakeholders Display Brief suppliers on creative refreshes Monitor performance and flag any major changes