Scale Media Los Angeles, CA, USA
Mar 12, 2019Full-time
The Social Media Buyer works within our digital acquisition department, and is responsible for managing, implementing, and overseeing ad buying efforts for our branded content promotion on social media. We are looking for someone with experience in running affiliate offers and/or someone who works for a media buying/digital marketing agency/advertiser, preferably in the social media field. This individual will know how to successfully promote content and generate leads or conversions, not just views, likes or shares. The ideal candidate must be well-versed in the Facebook ad manager interface, with experience in testing various audiences, optimizing ads and landing pages. This role requires an analytical mindset to analyze, act on, and report on direct-response type actions, as well as a creative mindset to generate clever ideas that will deliver results. This individual will team up with members of the marketing team to brainstorm, develop, and execute creative strategies. This is an in-house position. No agencies please . Job Breakdown 60% Strategic social media ad buying with heavy optimization through analytics 20% Creative on-page conversion optimization 10% Compiling and reporting findings and optimizing accordingly 10% Writing ads/assisting with creative development Essential Job Duties And Skills Managing campaign success per campaign goals/KPIs Optimizing landing pages and ads as part of campaign optimization to hit goals/KPIs Running audience testing across all campaigns Preparing and delivering performance/optimization reports. Staying up to date with platform specific ad unit options on (but not limited to) Facebook, Twitter, Instagram, YouTube and Pinterest. Identifying strong co-marketing opportunities and establish new partnerships.