THE ICONIC is defining the future of retail. Since 2011 we have been changing the way Australian and New Zealanders shop online by providing an unparalleled shopping experience, through our product offering and customer experience.
THE ICONIC stands for benchmark-setting experiences (3 hour delivery, access to over 1,000 top brands, market-leading shopping app), for impassioned communities (connecting Australians fashion and sports lovers through digital innovation), and for our love of the newest in fashion from our 1,000+ leading local and international brands.
THE ICONIC exists to empower and inspire Australians and New Zealanders to constantly explore new sides of their identity, and have a whole lot of fun doing it.