Pip's Island

  • New York City, NY, USA

Pip’s Island is a pioneer in the children’s multi-channel media sector, striving to disrupt the static industry and become the leader in children’s immersive entertainment. Pip’s Island is building the first children’s company to seamlessly deploy a comprehensive original narrative over digital, broadcast, and live events from its inception.

Formed in 2013, the company has developed an extensive creative universe of characters, locations, and storylines deployed over 3 live immersive experiences in New York, animated social and video content, and several music videos featuring dynamic puppetry and performances by Pip’s curated talent.

The 2016 event, featuring a bespoke 15,000 square-foot environment, was not only a smash among the 10,000+ adventurers who clamored for limited tickets, but also a critical success, garnering praise from The New York Times, ABC 7 Eyewitness News, and Mommy Poppins.

The show is a 60-minute live and interactive narrative that adventures its way through a dozen unique, hand-crafted environments. Over the course of the event, children earn five Spark badges by completing activities and puzzles that have been developed by the show’s writers, designers, and childhood development experts.

Our mission is to build worlds, both real and make believe, where children can harness their supreme inner power; their spark. We are revolutionizing family entertainment with uniquely empowering play experiences that transcend the physical and digital worlds.

Pip's Island New York, NY, USA
Jan 10, 2019
As the Growth Manager, you will be a key player on the Pip’s Island marketing team.  You will be responsible for the coordination, implementation and flawless execution of all interactive and digital marketing initiatives for the Pip’s Island live theatrical experience, retail merchandise, and special events.  You will have one question in mind: how can I sell more Pip’s Island tickets? To answer this question, you will work closely with internal and external team members to plan, execute, and deliver campaigns and programs across SEO/Local, SEM, email, affiliate, social, video and display advertising. You will communicate the results of campaigns by implementing and running web analytics tools and developing dashboards that show campaign performance and overall site metrics.  To maximize our potential, you will also devise new ideas for digital marketing campaigns, test them, and scale up the successful ones. RESPONSIBILITIES: Oversee all digital marketing campaigns Manage, monitor, and improve our existing paid marketing channels, including Facebook Instagram, YouTube and Google Ads Meet acquisition, budget, and cost-per-acquisition (CPA) targets   Manage external resources in support of assigned projects   Coordinate with production, corporate, executive, front-of-house, PR and HR functions Manage and optimize campaign performance, budgets, and reporting Manage web analytics and reporting tools; implement and manage web traffic, performance and campaign dashboards and reporting Oversee digital advertising budgets and schedules, regularly re-allocating budgets to favor performing campaigns and retire non-performers Ensure adherence to all corporate and departmental guidelines Ensure on-time and on-budget delivery of all projects Generate and test new marketing strategies Provide ongoing analysis and recommendations to optimize existing campaigns and identify new opportunities; source, introduce, and test other digital advertising channels Generate, test, and execute different creative ad strategies and messaging to stand out in a crowded, competitive marketplace