FAM Brands

  • Bell, CA, USA

Three Decades of Leadership In The Fashion Industry

Founded in 1985 by Frank Zarabi, FAM Brands provides innovative fashion, design, brand development, and distribution solutions to a wide range of retail and wholesale clients and partners. Our unique performance materials and versatile apparel designs-along with our competitive pricing strategies-have enabled us to become leaders in apparel industry. Our ability to thrive, centers around impeccable design and excellent branding. Our designers and production teams collaborate closely with our factories to create exception fashion strategies and details. Our world-class brands include Marika, Balance Collection, Bally Total Fitness, Tehama, Peace and Pearls, Eddie Bauer, Orvis, Woolrich, and more.

We are the trailblazers for activewear. Champions of fitness. We're for simple, elegant and vibrant designs. Our employees are star-reachers, bridge-builders, leaders and teammates. We are family-owned and operated. We are FAM Brands. We are growing and focused on strategic initiatives. Our factories are safe and our employees are valued. We are worldwide, world-class, forward-thinking and forward-looking. We work hard and believe in the work we do. We're for executional excellence and achieving our dreams. We are FAM Brands.

FAM Brands Los Angeles, California, USA
Dec 03, 2018
A savvy Influencer Marketer who is strategic & tactical, results-oriented and not afraid to roll up their sleeves in a fast-paced, entrepreneurial-minded organization. The right person for this role is extremely organized, detail-oriented, and eager to create & execute influencer programs that make a big impact on the business.  Reporting to the Vice President of Marketing, this individual needs to be adept at optimizing an established influencer campaign, as well as launching a new one. This role’s primary responsibility will be to manage an established, but recently evolved, multi-tiered influencer program that includes paid content creators, post for product brand ambassadors and rev-share influencers who will earn a commission for purchases driven from their posts. You will need to be comfortable managing the complexities of these various tiers + oversee 1-2 social media associates/interns (who will be solely responsible for influencer outreach/recruitment). WHAT YOU’LL DO Launch our newly evolved multi-tiered influencer program to new influencers and advise current influencer database of the new program elements Create new program participation terms for each tier of the program & clearly communicate terms to participating influencers Set up monthly campaigns & manage all aspects of the campaigns (i.e. announcements, reminder emails, accepting proposals, etc.) for our 3-tiered influencer categories (content creators, ambassadors & rev-share partnerships) Using our influencer platform, you will manage influencers throughout the collaboration - from campaign outreach to creative briefing to execution, ensuring all steps are executed with excellence Place product orders for all approved campaign participants & troubleshoot any ordering issues with Dev team Manage remote team of 1-2 Social Media Associates who will be solely responsible for recruiting new influencers for both brands Launch & optimize new single-tiered influencer program for well-established brand Collaborate with internal teams (i.e. Dotcom merchandisers, Email Marketing, Social Media Marketing & Creative) to determine product focus for each campaign and ensure messaging & programming meet our KPI’s Proactively identify new opportunities to expose brands to new audiences Brainstorm and execute new, creative approaches to influencer campaigns and stay abreast of emerging trends, technologies publishers and influencers Provide post campaign recaps monthly and manage weekly analytics and KPI reporting Leverage data and insights to make strategic recommendations, updates and improvements to future campaign outcomes Proactively solve problems, anticipate needs and provide solutions to challenges that we face on a regular basis