Vistaprint

  • Waltham, MA, USA

Vistaprint’s digital advertising team is venturing down an exciting, transformative path to redefine how the business leverages display advertising to meet varying and complex business objectives. Made possible by an evolving technology stack and rich datasets, the digital team is reshaping how Vistaprint taps into the market via display advertising opportunities across devices, platforms, and digital media consumption forums. This is an exciting time to join our evolving team and contribute to a refined, cutting-edge approach to digital advertising.

The digital advertising team is looking for a Digital Media Buyer to join our display team and help us achieve business objectives within an ever-evolving landscape. The Digital Media Buyer will partner with our strategy team to translate business objectives into high impact media plans aimed at generating brand awareness, shifting brand perceptions, and eliciting direct response. The ideal candidate possesses digital media expertise and experience developing comprehensive media plans for international brands.

Vistaprint Barcelona, Spain
Nov 25, 2018
Full-time
Who are we? Vistaprint is a Cimpress company passionate about empowering people to make an impression through individually meaningful, personalized physical products. We are a team of over 10,000 members in 24 countries working together to empower 17 million customers to make an impression. We are passionate, self-starting and audacious. We thrive in an entrepreneurial environment. Whatever geography we’re in, we bring exceptional talent together. We never stop learning and we believe you shouldn't either. Opportunities abound for career development. Responsibilities: Develop global media plan Partner with channel strategists to translate market objectives into localized media plans Develop, manage, optimize paid media campaigns across multiple digital platforms and formats such as display , social media, video, native and more. Appropriately size media investments across walled gardens and open ad exchanges Identify untapped opportunities with niche sites and networks highly indexing against target audience and business goals. Define on reserve vs programmatic buys within media plans Set-up and monitor advertising campaigns. Lead the preparation and submission of RFPs to prospective sites, DSPs, and vendors Identify 3rd party data sources and technology for enhanced targeting Deliver against financial targets Collaborate with internal stakeholders to manage quarterly media budgets across key European markets to deliver against financial targets Collaborate with digital media analyst to evaluate media performance and associated KPIs to ensure campaign objectives are being met. Analyze campaign data and develop strategies to scale investments and improve performance. Measure and optimize campaigns daily using vendor dashboards, site analytics suite, and other reporting suites Partner cross-functionally to understand incrementality of media tactics and efficacy of media spend Optimize media plans per business objective Monitor program performance and optimize buys to achieve business objectives Maintain and report weekly campaign KPIs and insights to internal stakeholders Appropriately size media investments across walled gardens and open ad exchanges Identify, evaluate, and optimize media formats, platforms, and publishers to achieve business objectives. Continuously monitor media supply availability, market rates (CPM, CPC, CPA), and competitive activity. Ad hoc responsibilities Define and manage appropriate application of device targets (desktop, mobile, CTV, etc) and display formats (banner, video, native, etc) relative to business objectives Keep abreast of market trends and industry benchmarks