Blackwood Seven brings artificial intelligence to media analytics and planning. With an innovative proprietary media platform, we calculate each client’s “media effect formula”, which allows attribution of all channels – online such as search, YouTube and Facebook as well as offline such as TV, print and OOH. Our platform optimizes clients’ media mix and provides a predictive forecast of expected results, in real time. Using a holistic planning approach we combine analytics with industry expertise to build profitable scalable campaigns for our clients from strategy development to execution and optimization.