CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time.
In today’s complex $137.5 billion global digital advertising industry, marketers are confronted with a daunting challenge – navigating through the vast volume of information generated from campaigns and determining where to allocate online advertising dollars for the biggest impact. CAKE solves these issues. Powered on feature-rich technology, the CAKE SaaS-based solution provides a centralized, multi-channel view for real-time tracking and reporting, from acquisition through conversion. By consolidating all data and insights coming from different sources, CAKE arms savvy digital marketers with the tools necessary to make well-informed, smarter decisions.