5 jobs found

LOLA is looking for a Growth Marketing Director to join the Marketing team and manage all ad buying on Google, Facebook, and other advertising platforms. You’ll be joining a highly dynamic and fast-growing team to scale our budget and grow our subscription customer base. We’re looking for a creative and analytical performance marketer who is eager to find new ways to introduce our various organic feminine products to the market. What you'll do: Plan, execute and optimize paid campaigns on various paid channels, including SEM, Paid Social, Display, etc. Analyze and report on marketing KPIs (ROI, CPA, CVR, etc) and track performance to goals on a daily, weekly & monthly basis, with ad hoc reporting on a as needed basis Evaluate data from digital advertising & analytics platforms such as, but not limited to Google AdWords, Facebook, Looker, Google Analytics, and translate data into actionable learnings & optimizations Regularly develop new creative and copy to keep digital assets fresh and relevant, by proactively meeting and brainstorming with internal and third-party design teams Partner with the Web Product/Development Team to implement code changes, tracking etc . Partner with other teams (e.g., finance, consumer insights + product, brand, social, design) to understand and achieve cross-departmental goals Constantly generate ideas and hypotheses to initiate and carry out experiments and iterative tests Facilitate A/B or multivariate testings to improve conversion rates/ROI Work with finance/payables to ensure budget(s) are aligned and invoices properly accrued Consistently explore new opportunities for innovation and testing via emerging tech, new vendors, platforms, and proactively deliver recommendations to management and the broader team.

First Beat Media is an online entertainment media company. One of our main focuses is on niche online dating. We take pride in our huge portfolio of sites and love connecting people of all sorts of backgrounds via our dating platforms. Since this is a remote job, you are required to have a constant high-speed Internet connection and a solid PC. As the PPC Ad Manager, you will be responsible for implementing Pay Per Click strategies, optimizing, scaling, monitoring ads, give suggestion on how to scale, and improve our campaigns. Responsibilities: Manage, review, and perform daily account responsibilities associated with Google AdWords Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Manage the creation of keyword lists. Provide creative copy suggestions and graphical ad templates. Manage Display network placement lists on AdWords Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance Communication to team and management on project development, timelines, and results. Provide oversight and work closely with the other team members to meet goals.

PPC is one of the most effective tools in our internet marketing arsenal, but it requires someone extremely capable and detail-oriented to achieve the best possible results. The PPC Strategist will cover all angles of our paid search clients' needs, and will require someone highly adaptable and analytical. Your duties will include: Managing campaigns in AdWords Analyzing and reporting PPC campaigns Ensure campaigns are well optimized   Writing Ad Copy Performing keyword research Troubleshooting search campaigns Ensuring monthly budget is met Creating new Adwords accounts Conversion tracking implementation Competitor research

Ideal Candidate The Growth Marketing Manager is responsible for successfully executing our growth marketing strategy, driving organic and paid listener acquisition, conversion, and retention for all company brands. They will also drive user engagement efforts through email, push, in-app and web notifications. The Growth Marketing Manager is accountable for improving communication, increasing revenue and improving listener engagement metrics. Most importantly, the person who lands this position needs to LOVE working with people and LOVE music.  The perfect candidate must be a clear, efficient, and friendly communicator who thrives in a collaborative, remote work environment. Feeling excited and motivated? Then you’re exactly the type of candidate we’re looking for. Responsibilities Build and own full life-cycle growth marketing strategies for DI.FM as the premier listening experience for electronic music lovers. Establish ambitious plans for new user acquisition, conversion, retention, and re-engagement to achieve and maintain subscriber goals for mobile and web platforms. Develop and execute paid user acquisition strategies across channels such as Facebook, Instagram, Google, Apple Search Ads, Affiliates and other relevant ad networks. Analyze and report performance metrics, such as ROI, retention, and forecasting of all marketing initiatives and recommend strategies to improve and optimize results. Utilize key touch points such as in-app messaging, notifications, and email. You can communicate clearly in written English. Keep up with the latest trends in growth marketing, identifying and recommending opportunities for new user acquisition. Work with the Product Development team to drive A/B testing projects with the goal of optimizing conversions and achieving company growth. Ensure quality control on copy and creatives, including managing approvals, sourcing assets and media, fact-checking and editing/proofreading all communications.

The Growth Marketing Manager will develop and implement our paid acquisition strategy for teacher users in North America. The ideal candidate is business-savvy, analytical, has a knack for optimization, and holds experience running large scale direct response campaigns.  Role & Responsibilities: Programmatic Marketing management: architect, activate, optimize programmatic media (RTB, paid social, paid search) profitably, scale our paid and organic acquisition efforts (including but not limited to SEO, content and affiliate marketing, display, YouTube, and paid social) to propel growth across. Develop growth marketing strategy supporting acquisition targets and deliver forecasts and supporting plans . Build successful user acquisition campaigns across multiple targets, geos , demographics, and channels. Develop test plans for new user acquisition initiatives, and measure performance to identify the highest impact testing opportunities and make recommendations (Generate data-drive hypotheses for improving conversion funnel velocity/efficiency and work with Product/Eng to test and measure). Monitor, optimize, and report performance of campaigns on an ongoing basis (Partner across departments to ensure campaign measurability and data driven decision making ) . Coordinate with the brand/creative team to provide recommendations on ad creative and copy based on performance. Manage and streamline the integration of all marketing data with existing analytics stack. Generate data-driven hypotheses for improving performance, execute A/B tests, and iterate on marketing campaigns.