Photobox
London, England, UK
Moonpig is the world’s largest online personalised greeting card retailer. Founded in 2000, we now have over five million active customers and ship over 16 million cards per year. We’re one of the UK’s largest online retailers of plants and flowers, and our product offering also includes a range of personalised gifts. The UK is our core market, and we have a growing presence in both the US and Australia. What You’ll Be Doing Moonpig is seeking a talented, action-oriented Head of Performance Marketing to lead our Performance Marketing team. The position reports to the Director of CRM and Performance Marketing at Moonpig and is based in London, England.
Responsibilities
Lead Moonpig’s Performance Marketing function across SEM, Google Shopping, Paid Social, Display, Affiliates & App/Play Store Marketing in UK, US & Australia
Set strategy, own traffic & revenue forecasts, set budgets and deliver overall performance against plan
Work closely with Commercial team to deliver significant top and bottom line business impact through short and long term improvements in the Performance channels
Develop and own clear and insightful performance reporting, delivering insights inform future marketing and commercial decisions and direction
Own, measure & evaluate daily, weekly and monthly performance against traffic, CPO and ROI targets
Continually optimise for revenue & profit growth whilst improving marketing performance and efficiency
Lead Performance Marketing team through developing and delivering a bold culture of innovation through test & learn; identifying new opportunities to invest and drive profitable growth
Feed all insights back in to create a continuous process of testing and refinement
Collaborate with internal cross-functional stakeholders to strengthen, expand and diversify the Performance Marketing channels
Work with other teams across the business including Marketing, Commercial, Analytics,
Product & Technology to support daily, weekly and monthly trading, with a particular focus on four main peaks: Mother’s Day, Father’s Day, Valentine’s Day and Christmas
Identify & champion technology requirements to ensure Performance Marketing has best in class technology, reporting and insights
Manage external agencies and technologies effectively; maximising service/offerings and recognising and addressing needs for strategic guidance/gaps in internal resources
Manage a team of 3 – 5 Performance Marketers: coaching and development, building best practice and creating a world class operation
Moonpig is the world’s largest online personalised greeting card retailer. Founded in 2000, we now have over five million active customers and ship over 16 million cards per year. We’re one of the UK’s largest online retailers of plants and flowers, and our product offering also includes a range of personalised gifts. The UK is our core market, and we have a growing presence in both the US and Australia. What You’ll Be Doing Moonpig is seeking a talented, action-oriented Head of Performance Marketing to lead our Performance Marketing team. The position reports to the Director of CRM and Performance Marketing at Moonpig and is based in London, England.
Responsibilities
Lead Moonpig’s Performance Marketing function across SEM, Google Shopping, Paid Social, Display, Affiliates & App/Play Store Marketing in UK, US & Australia
Set strategy, own traffic & revenue forecasts, set budgets and deliver overall performance against plan
Work closely with Commercial team to deliver significant top and bottom line business impact through short and long term improvements in the Performance channels
Develop and own clear and insightful performance reporting, delivering insights inform future marketing and commercial decisions and direction
Own, measure & evaluate daily, weekly and monthly performance against traffic, CPO and ROI targets
Continually optimise for revenue & profit growth whilst improving marketing performance and efficiency
Lead Performance Marketing team through developing and delivering a bold culture of innovation through test & learn; identifying new opportunities to invest and drive profitable growth
Feed all insights back in to create a continuous process of testing and refinement
Collaborate with internal cross-functional stakeholders to strengthen, expand and diversify the Performance Marketing channels
Work with other teams across the business including Marketing, Commercial, Analytics,
Product & Technology to support daily, weekly and monthly trading, with a particular focus on four main peaks: Mother’s Day, Father’s Day, Valentine’s Day and Christmas
Identify & champion technology requirements to ensure Performance Marketing has best in class technology, reporting and insights
Manage external agencies and technologies effectively; maximising service/offerings and recognising and addressing needs for strategic guidance/gaps in internal resources
Manage a team of 3 – 5 Performance Marketers: coaching and development, building best practice and creating a world class operation
