We’re now looking for a Influencer Manager & Growth Marketer — someone who understands the power of authentic influence and knows how to turn storytelling into growth.
This role blends creativity, community, and performance.
You’ll help us connect with real families through heartfelt content, collaborations, and authentic storytelling.
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### What You’ll Do (Phase 1 – Creator & Affiliate Growth):
* Identify and collaborate with micro-influencers, creators, and parenting communities (TikTok, Instagram, Pinterest)
* Build affiliate and gifted-product partnerships that feel organic and genuine
* Collect and share UGC (User Generated Content) to be repurposed into paid ads
* Track engagement, clicks, and conversions — and share weekly performance insights
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### Phase 2 – Paid Media & Growth Strategy:
* Help transform top-performing UGC into paid social ads (TikTok Spark Ads, Meta Reels, Pinterest Video)
* Support the optimization of creative performance — testing visuals, messaging, and targeting
* Share learnings and feedback on what resonates with real families
* Collaborate closely with creative, analytics, and marketing teams
We’re building something truly special — an AI-powered platform that turns your family photos into *beautiful printed storybooks
* A US-based influencer in the Family niche, active on Instagram, TikTok, or YouTube
* Natural, relatable, and genuine — no need for filters or over-produced content
* Passionate about storytelling, family life, and tech that connects generations
* Familiar with affiliate marketing, UGC campaigns, or community growth
* Comfortable collaborating remotely and sharing creative ideas
* Freelance or part-time collaboration
* Competitive pay + performance bonuses (based on reach and conversions)
* Free access to the AI platform — to create your own family storybook and share your real experience
* Long-term collaboration opportunities (brand ambassador track)
Share link to some posts or videos that you created about the relevant topic