Influencer & Affiliate Program Director - REMOTE

Join a Viral E-Commerce Brand and Build a Creator Army That Drives $1M+ in Monthly Sales with a goal of becoming a $100M brand!

Hadley Designs is on a mission to fill homes and classrooms with inspiring, beautiful products that help families and educators thrive. We’ve built a multi-million dollar stationery and decor brand on Amazon and now, we’re turning TikTok Shop into our next growth engine.

We’re looking for an Influencer & Affiliate Program Director to lead our creator driven revenue revolution. You’ll scale a TikTok Shop affiliate program that turns creators into marketers, mentors, and sales machines. If you’ve ever dreamed of building a high performance affiliate system in a brand first, mom powered business, this is your shot.

What does success look like? 

Success as our Influencer & Affiliate Program Director means turning TikTok Shop into a viral sales engine where top performers don’t just sell, they coach others and help them succeed as well. You’ll activate 1,000+ new affiliates each month, drive $1M+ in monthly GMV, and maintain a 10%+ net profit margin by balancing samples, commissions, and ad spend with ruthless efficiency. Within six months, you’ll promote your first tier of paid creator-coaches who mentor others and help scale the program without bloating headcount. You’ll turn our VIPs into micro-leaders, build a creator community that self-replicates, and launch contests, playbooks, and incentives that get 50%+ of affiliates posting weekly. This role isn’t about managing influencers, it’s about architecting a movement that drives compounding growth through aligned incentives, smart systems, and unstoppable momentum.

KPI's:

• $1M+ monthly sales from TikTok affiliate videos
• 1,000+ new creators activated monthly
• 50%+ weekly posting rate among creators
• 10%+ net profit margin, balancing commissions, samples, and fulfillment
• 10% MoM growth in GMV from top VIP creators
• In 6 months, TikTok becomes a serious challenger to our Amazon channel

🧱 Your One Thing

Build and scale a flywheel-style creator program on TikTok Shop that generates compounding growth. You'll recruit, train, and empower creators, especially VIPs, to coach and inspire others.

🔥 Your Top Priorities (20% BIG ROCKS)

• Design and implement a tiered creator incentive program with SOPs, playbooks, and growth systems
• Build & manage a Discord community of creators to drive engagement and retention
• Elevate our top 50 creators into paid coaches or incentivize them to scale content output
• Maintain 10%+ net profit margin by managing costs, incentives, and campaign alignment

🛠️ Weekly/Monthly Responsibilities (80% Ongoing Execution)

• Track performance and identify high leverage creator segments
• Run contests, build newsletters, and maintain CRM (via Euka)
• Manage ad performance on TikTok and A/B test creator content
• Host group trainings, analyze trend reports, and send out scripts/hooks
• Audit content, launch campaigns, and run ongoing program improvements

🧠 You’ll Thrive Here If You’re:

• A systems thinker who can build and scale from scratch
• Analytical and creative, data and hooks are both your language
• Familiar with affiliate, influencer, or network marketing
• Obsessed with creator engagement, coaching, and performance
• Energized by helping creators succeed while hitting big revenue goals

• 2+ years leading influencer/affiliate programs or ambassador communities
• Proven success managing creators and driving measurable sales
• Strong communication and coaching skills
• Experience in e-commerce or TikTok Shop preferred
• Bonus: AI-savvy and familiar with performance-driven marketing tools