Creative Director (Bucharest-Hybrid) - J189

We are a leading casino affiliate marketing company, specializing in performance-driven content, social media engagement. Our goal is to create buzz-worthy, high-converting marketing campaigns that maximize brand visibility and user engagement.

We are looking for a Creative Director to lead multiple creative teams, develop cutting-edge advertising campaigns, and drive social media innovation.

The Creative Director is responsible for overseeing creative advertising, social media, influencer marketing, and streaming strategies. This role requires a hands-on creative leader who can develop high-impact marketing campaigns, optimize content initiatives based on data, and mentor growing creative teams.

Key Responsibilities

• Creative Advertising & Brand Campaigns:
  • Develop and execute conversion-driven creative campaigns (brand awareness and engagement as secondary objectives).
  • Lead the Creative Advertising Team (Art + Copy) in producing compelling brand content and growing the portfolio of brands & products.
  • Ensure YouTube advertising spots are effectively designed and executed.
  • Oversee multiple brands with varying creative tones (serious to playful).
• Social Media & Community Growth:
  • Oversee the Social Media Team to drive organic content creation.
  • Guide the Social Team in engaging existing casino communities and developing new ones.
  • Focus on Facebook, Instagram, TikTok, Telegram, and WhatsApp as priority platforms.
  • Leverage meme culture and viral engagement tactics to maximize brand visibility.
• Influencer & Streaming Strategy:
  • Lead the Influencer Marketing Team to identify and collaborate with micro-influencers in the casino niche.
  • Oversee the Streaming Team, primarily focusing on YouTube-based online streams to drive engagement and conversions.

• Content & Campaign Optimization:
  • Be actively involved in concept creation and execution, ensuring continuous data-driven optimization.
  • Work closely with internal teams to ensure all creative initiatives align with business objectives.
  • Provide strong creative leadership and mentorship to teams in their growth and development.
  • Analyze the company’s creative output and propose & drive initiatives meant to increase efficiency, speed & quality (like, but not limited to: integration of generative AI software & solutions, templatization of materials etc)
  • Photoshoot Management: oversee the creative conception of all photoshoots, from concept development to final delivery, ensuring alignment with brand strategy, identity & editorial themes.

Key Performance Indicators (KPIs)

• Conversion rates & campaign virality (top priority)
• Brand engagement metrics
• Social media growth (followers, engagement, conversions)
• Influencer & streaming performance metrics
  

• Experience Level:. Open to younger candidates who demonstrate strong attitude, performance, and willingness to take action.
• Industry Background: Casino/iGaming experience and / or Affiliate marketing preferred are highly preferred
• Non-Negotiable Skillset:
  • Creative leadership & strategic thinking
  • Hands-on experience in developing high-impact digital marketing campaigns
  • Ability to restructure, mentor and grow creative teams

• Base salary + performance-based bonus
• Hybrid work model (2-3 days in the office – Bucharest, P-ta Victoriei)
• Medical insurance
• Company-provided phone & laptop
• Learning and development opportunities: conferences, Coursera e-learning platform, trainings
• Counselling sessions (confidential with an authorized therapist)
• Annual leave: 22 days
• Team-building activities & company retreats