Social Media Marketing (SMM) Manager - J138

RedTrack is seeking a dynamic Social Media Marketing (SMM) Manager to enhance our
online presence and drive organic brand awareness through strategic content sharing
and distribution. The ideal candidate will be passionate about digital marketing,
particularly in the realm of ad tracking solutions, and will possess a knack for creating
engaging content that resonates with our target audience (paid ads specialists, media
buyers, ecommerce).

Key Responsibilities
● Social Media Management: Oversee all aspects of RedTrack's social media
presence, including content scheduling, platform optimization, and audience
analysis to ensure effective engagement across channels.
● Brand Awareness: Implement strategies to create buzz around RedTrack’s
offerings, enhancing organic reach and engagement through innovative
campaigns.
● Content Creation (incl.UGC) and Distribution: Develop, curate, and share
compelling content related to product features, ad tracking solutions, and
industry insights across various social media platforms.
● Community Engagement: Foster relationships with followers by responding to
comments, messages, and mentions in a timely manner to build a loyal
community around the brand.
● Influencer Relations Management: Identify, engage, and manage relationships
with relevant influencers in the digital marketing and advertising space.
Collaborate on campaigns that promote RedTrack’s solutions and expand brand
reach.
● Analytics and Reporting: Monitor social media metrics to assess the
effectiveness of campaigns, providing insights and recommendations for
continuous improvement.
● Collaboration: Work closely with the marketing team to align social media efforts
with overall marketing strategies and product launches.
● Trend Monitoring: Stay updated on industry trends and competitor activities to
identify opportunities for content creation and audience engagement.

● Experience: Proven experience of at least 2 years in social media management,
preferably within the tech or advertising sector (SaaS, B2B startups with a focus
on SMB)
● Skills: Strong writing and communication skills with a creative mindset;
proficiency in using social media management tools and analytics platforms.
English language command close to the level of native speaker is a must.