HEAD OF MEDIA BUYING / MEDIA BUYING TEAM LEADER (iGaming/Casino)

Full-time: Remote Head of Mediabuying

Job Description

Our client is an élite club of multi vertical media buyers with proprietary Network. The in-house team – highly trained, fast and international – is the mobile department capable of helping the club anytime, anywhere.
Affpal HR is one of the leading HR Agencies in the performance marketing space. We run ourselfs since 15 years affiliate programs, train account managers and have an international team with best connections toward employers and candidates.

Responsibilities:

  • -  Manage the team for Creation, launch, and optimization of advertising campaigns on Meta Ads (mainly), and eventually ppc.

  • -  Advanced configuration of tracking systems like Keitaro.

  • -  In-depth implementation and management of pixels from traffic sources.

  • -  Data processing and analysis using Google Sheets, incorporating complex formulas

    and additional tools.

  • -  Optimization of content advertising to ensure maximum campaign effectiveness.

  • -  Advanced interpretation of advertising campaign data, providing insights and

    strategies for future improvements.

  • -  Management and leadership of a multicultural team, effectively communicating in

    English. The use of Russian/Ukrainian language is a big plus.

  • -  Practical and in-depth knowledge of app-install campaigns for iGaming traffic on

    Meta.

  • -  Configuration and management of hosting platforms

 

Job Level

Mid Level, Senior Level

Company Description

Elite club of multi-vertical media buyers with proprietary network.

Requirements

  1. Required Skills:

    • -  Solid experience in managing campaigns on META for the iGaming.

    • -  Advanced skills with Google Sheets, including complex formulas and integrations.

    • -  Flexibility and willingness to learn new tools and platforms.

    • -  In-depth knowledge of specific affiliate marketing verticals.

    • -  Experience with software integration platforms like Zapier and API solutions.

    • -  Proven skills in team management.

    • -  Excellent command of written and spoken English.

      -  Experience with WordPress, Shopify, and hosting/domain configuration.

       

      Additional Requirements:

      • -  Ability to work in a fast-paced and dynamic environment.

      • -  Excellent communication and problem-solving skills.

      • -  Initiative and proactivity.

      • -  Teamwork and collaboration-oriented.

      • -  Must have a registered VAT.

      • -  Portfolio of contacts with technical providers for iGaming.

Benefits

  • Competitive Salary: Base salary of €30,000 with additional variable and bonus components.

  • Flexible Work Arrangement: Full remote working opportunities.

  • Professional Development: Opportunities for growth and development within a leading multi-vertical media buying company.

  • Collaborative Environment: Work with a dynamic team and engage in diverse marketing projects.

  • Cutting-Edge Tools: Access to the latest tools and technologies in affiliate marketing and media buying.

  • Engaging Activities: Participate in exclusive company events, team-building activities, and workshops designed to foster innovation and teamwork.

Candidate Screening Questions

Can you describe your experience managing advertising campaigns on Meta Ads for the iGaming sector, including your approach to advanced tracking system configuration, data analysis using Google Sheets, and optimization strategies? Additionally, how have you led a multicultural team, and what role did language skills (English, Russian/Ukrainian) play in your management style?

Salary

Based On Experience

Desirable Industry Skills

Facebook Ads

Minimum Years of Experience

2

Vertical

iGaming