Manager, Programmatic Media Buying

  • Wavemaker
  • Greater New York City Area
  • Nov 05, 2019
Full-time Ad Operations/Media Buying

Description

The Manager will be responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you’ll begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day to day execution. Programmatic managers are typically responsible for overseeing the training and day-to-day workload of 1-4 junior team members.

  • Translate client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
  • Manage campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Oversee the execution of operational tasks including budget management, billing and campaign creative trafficking
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Manage the day to day responsibilities and QAing work of more junior team members
  • Train and support career growth of direct reports
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team

Job Level

Mid-Senior Level

Requirements

  • Translate client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
  • Manage campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Oversee the execution of operational tasks including budget management, billing and campaign creative trafficking
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Manage the day to day responsibilities and QAing work of more junior team members
  • Train and support career growth of direct reports
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team

Salary

Based On Experience

Minimum Years of Experience

3+ Years of relevant career experience, with 1+ years’ experience trading programmatic campaigns at an agency, DSP or Ad Network strongly preferred.