Programmatic Media Buyer

  • 80Twenty
  • San Francisco, CA, USA
  • Aug 28, 2019
Full-time

Description

What you'll be doing:

• Plan, build, and traffic desktop, video, and mobile campaigns within the programmatic platform
• Manage campaign pacing while recommending opportunities for optimization
• Analyze campaign performance and make optimization recommendations to programmatic leads
• Regularly review results of campaigns across revenue, performance, and pacing
• Analyze performance to understand value provided by DSPs and other vendors
• Design and implement tests to evaluate DSP platforms, targeting, and feature performance
• Work with internal teams to create Real-time Optimization strategies that align with campaign goals, delivery, and performance
• Provide programmatic industry and key trend updates both internally and externally

Job Level

Associate

Requirements

• Minimum of 2 years of trafficking/trading experience in programmatic advertising
• Minimum of 2 years of digital media analytics experience, RTB/Programmatic buying experience is desired
• Familiarity of how web sites and online ads work
• Quick learner who loves to pick up new tools/software for reporting & analysis
• Organized, detail-oriented, and highly focused
• Good technical communicator – can work with DSP teams to build features needed
• Team player who can work with client and internal teams to plan and optimize campaigns for performance
• Must be capable of multi-tasking and juggling multiple priorities
• Passion for online advertising technology
• Familiarity with ad servers, such as DoubleClick
• Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile
• Experience with Centro Basis is a plus

Salary

Based On Experience

Desirable Industry Skills

Affiliate Marketing,   Arts/Creative,   Digital Marketing  

Minimum Years of Experience

2 years of trafficking/trading experience in programmatic advertising and digital media analytics experience