Performance Marketing Manager

  • VerticalScope
  • Toronto, ON, Canada
  • Aug 21, 2019
Full-time Sales

Description

The RateMDs team is looking for a Performance Marketing Manager with a proven track record for driving digital acquisition, customer success and communicating results to clients.

Reporting to the Director of Operations and Product, the role will be responsible for the end-to-end execution of all programmatic marketing strategy including the optimization of campaigns to drive value across all channels. 

Responsibilities:

●       Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meets their respective conversion targets

●       Capture, report and visualize key success metrics for customers

●       Identify automation opportunities throughout the Customer Success process

●       Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media

●       Work with product and development to ensure there is technical capability to deliver, capture and ensure the success of key aspects - such as landing pages, tracking codes and integration of analytics

●       Contribute to the development and execution of onboarding and results delivery processes

●       Perform ongoing paid keyword discovery, expansion and optimization of both short and long-tail keywords

●       Research and analyze competitor advertising tactics

Job Level

Associate

Requirements

●       Proven SEM experience and success managing PPC campaigns across Google, Facebook and Bing

●       Well-versed in performance marketing, conversion, and online customer acquisition

●       Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

●       Experience with website analytics tools (e.g, Google Analytics)

●       Strong analytical skills and experience generating SEM reports

●       Familiarity with A/B and multivariate experiments

●       Working knowledge of HTML, CSS, and JavaScript development and constraints

●       Post-secondary degree in Marketing or a quantitative, test-driven field

●       Minimum 2+ years PPC campaign management and SEM strategy experience

●       Bachelor degree in Business/Marketing or equivalent from an accredited college or university

●       Demonstrate ability to manage monthly ad spend

●       Google AdWords certified

●       Proven experience using tools like AdWords Editor, Google Analytics, Advanced Excel with Pivot Tables

●       Ability to operate under pressure and meet or exceed deadlines

●       Excellent project management skills

●       Attention to detail and accuracy

●       Customer service orientation

●       Positive attitude and a strong desire to achieve

Salary

Based On Experience