Performance Marketing Manager

  • VerticalScope
  • Toronto, ON, Canada
  • Aug 01, 2019
Full-time Ad Operations/Media Buying

Description

Performance Marketing Manager

The RateMDs team is looking for a Performance Marketing Manager with a proven track record for driving digital acquisition, customer success and communicating results to clients.

Reporting to the Director of Operations and Product, the role will be responsible for the end-to-end execution of all programmatic marketing strategy including the optimization of campaigns to drive value across all channels. 

Responsibilities include:

  • Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meets their respective conversion targets
  • Capture, report and visualize key success metrics for customers
  • Identify automation opportunities throughout the Customer Success process
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media
  • Work with product and development to ensure there is technical capability to deliver, capture and ensure the success of key aspects - such as landing pages, tracking codes and integration of analytics
  • Contribute to the development and execution of onboarding and results delivery processes
  • Perform ongoing paid keyword discovery, expansion and optimization of both short and long-tail keywords
  • Research and analyze competitor advertising tactics

 

Job Level

Mid-Senior Level

Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Facebook and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Post-secondary degree in Marketing or a quantitative, test-driven field
  • Minimum 2+ years PPC campaign management and SEM strategy experience
  • Bachelor degree in Business/Marketing or equivalent from an accredited college or university
  • Demonstrate ability to manage monthly ad spend
  • Google AdWords certified
  • Proven experience using tools like AdWords Editor, Google Analytics, Advanced Excel with Pivot Tables
  • Ability to operate under pressure and meet or exceed deadlines
  • Excellent project management skills
  • Attention to detail and accuracy
  • Customer service orientation
  • Positive attitude and a strong desire to achieve

Salary

Based On Experience

Desirable Industry Skills

Adwords,   PPC Marketing,   Search Engine Marketing