Director Growth Marketing

  • LOLA
  • New York, NY, USA
  • Apr 17, 2019
Full-time Ad Operations/Media Buying

Description

LOLA is looking for a Growth Marketing Director to join the Marketing team and manage all ad buying on Google, Facebook, and other advertising platforms. You’ll be joining a highly dynamic and fast-growing team to scale our budget and grow our subscription customer base. We’re looking for a creative and analytical performance marketer who is eager to find new ways to introduce our various organic feminine products to the market.

What you'll do:

  • Plan, execute and optimize paid campaigns on various paid channels, including SEM, Paid Social, Display, etc.
  • Analyze and report on marketing KPIs (ROI, CPA, CVR, etc) and track performance to goals on a daily, weekly & monthly basis, with ad hoc reporting on a as needed basis
  • Evaluate data from digital advertising & analytics platforms such as, but not limited to Google AdWords, Facebook, Looker, Google Analytics, and translate data into actionable learnings & optimizations
  • Regularly develop new creative and copy to keep digital assets fresh and relevant, by proactively meeting and brainstorming with internal and third-party design teams
  • Partner with the Web Product/Development Team to implement code changes, tracking etc.
  • Partner with other teams (e.g., finance, consumer insights + product, brand, social, design) to understand and achieve cross-departmental goals
  • Constantly generate ideas and hypotheses to initiate and carry out experiments and iterative tests
  • Facilitate A/B or multivariate testings to improve conversion rates/ROI
  • Work with finance/payables to ensure budget(s) are aligned and invoices properly accrued
  • Consistently explore new opportunities for innovation and testing via emerging tech, new vendors, platforms, and proactively deliver recommendations to management and the broader team.

Job Level

Mid-Senior Level

Requirements

    BA/BS degree
  • at least 8 years of digital marketing experience
  • Hands-on experience in online acquisition, specially via paid media (SEM, Social, Video, Display, etc)
  • Creative thinker with an eye for design
  • Subscription experience a plus
  • The ability to juggle multiple projects with ease and to prioritize effectively
  • Proficiency with Powerpoint and Excel including pivot tables
  • Strong attention to detail & exceptional analytical skills
  • Are a quick learner, a self-starter, able to work independently, and are willing to go above & beyond to achieve challenging business goals
  • Strong desire to grow career within the digital marketing field
  • Excellent verbal, written, and interpersonal skills required

Salary

Based On Experience

Desirable Industry Skills

Digital Marketing  

Minimum Years of Experience

8