Performance Marketing Executive

  • Heist Studios
  • London, UK
  • Apr 04, 2019
Full-time Ad Operations/Media Buying

Description

About Heist

We are one of the UK's fastest growing DTC businesses and frankly - the only one in the world that's using real science to engineer better underwear. With a current team of 23 based in London we have ambitious plans for international growth.

Unimpressed with how the underwear industry portrayed women, we assembled a team of the most celebrated (and mischievous) garment innovators to take it on. By looking at how people move, actually move, we make garments that are break-through in their design, manufacturing techniques and materials. For our first product, we reinvented the humble pair of tights. Then, we took on shapewear.

We’re backed by some of the biggest investors in fashion and technology, and on a busy day, we can sell a pair of tights every 15 seconds. Even our tube adverts caused a scandal. Most importantly, we have tens of thousands of customers who genuinely love Heist and the products we develop and ship around the world.

Your responsibilities

As Performance Marketing Executive, you will be involved in planning, buying, optimising and analysing advertising at Heist, including biddable (search, social and display), non-biddable and above the line channels.

Being more specific, your role will focus on:

Paid Search

  • Manage day-to-day running of Google paid search campaigns (text and shopping)
  • Maintain up to date best practices as well as constantly testing and improving ad copy

Affiliate

  • Support our network (Rakuten) and key publishing partners in new affiliate recruitment & management
  • Execute effective affiliate marketing campaigns in line with monthly discount messaging and targets

Paid Social

  • Manage regular creative refreshes across prospecting and retargeting on Facebook/Instagram and Pinterest
  • Implement A/B tests and aggregate and share results to relevant stakeholders

Display

  • Brief suppliers on creative refreshes
  • Monitor performance and flag any major changes

Job Level

Mid-Senior Level

Requirements

Your experience

We firmly believe extraordinary people come from a wide range of backgrounds, but we would expect our Performance Marketing Executive to demonstrate most of these:

  • Curious and proactive with 12-18 months proven digital marketing experience
  • Fluent in at least 2 channels (e.g. Facebook and Google), with additional channel experience highly desirable (e.g. Affiliates and Programmatic)
  • Ideally have hands-on experience of using digital analytics platforms like Google Analytics
  • Advanced Microsoft Office skills, especially Excel
  • Capacity for analytical and data-driven thinking
  • Planning, time management, prioritisation & multi-tasking skills
  • Excellent communication skills to build strong relationships with stakeholders and communicate vital information
  • Critical thinking and problem solving: developing hypotheses about campaign and channel performance and suggesting opportunities to test new tactics and improve performance

You

We are a diverse bunch of people at Heist. That said, there are some characteristics we always look for:

  • You deeply care about Heist’s mission; you have a desire to build something iconic, that will disrupt an industry, and women’s lives.
  • You thrive on challenge and change; you naturally gravitate to the hardest questions first and love thinking differently to solve them.
  • You’re biased towards action and you’re happiest when you’re ‘getting stuff done’.
  • You’re open, positive & straightforward. You’re not afraid to stand up for your convictions, even when it’s hard to do so.
  • You delight in your colleagues’ successes and thrive on your failures; you grasp any opportunity for learning and constantly seek to improve.

Salary

Based On Experience

Desirable Industry Skills

Digital Marketing,   eCommerce,   Social Media Marketing  

Minimum Years of Experience

1-2