PPC Strategist

  • 51Blocks
  • Remote
  • Apr 03, 2019
Full-time: Remote Ad Operations/Media Buying

Description

PPC is one of the most effective tools in our internet marketing arsenal, but it requires someone extremely capable and detail-oriented to achieve the best possible results. The PPC Strategist will cover all angles of our paid search clients' needs, and will require someone highly adaptable and analytical.

Your duties will include:

  • Managing campaigns in AdWords
  • Analyzing and reporting PPC campaigns
  • Ensure campaigns are well optimized  
  • Writing Ad Copy
  • Performing keyword research
  • Troubleshooting search campaigns
  • Ensuring monthly budget is met
  • Creating new Adwords accounts
  • Conversion tracking implementation
  • Competitor research

Job Level

Mid-Senior Level

Requirements

  • Expectations - punctuality, reliability, commitment, and skill level
  • Experience with Swydo, CallRail, LeadPages, Opteo and Wordpress is a bonus since we use these platforms daily. 
  • Confident in developing and executing client strategy
  • Independently managing your own client portfolio
  • Effectively manage client expectations as this is a client facing role
  • Accomplish day-to-day tasks without supervision
  • General understanding of how to diagnose account performance issues
  • Asks for quality assurance on new tasks
  • Proactively solves problems
  • Comfortable with spreadsheets - Pivot tables, VLOOKUP and other tools will be part of this position’s day-to-day.
  • Working knowledge of Merchant Center & Google Shopping campaigns
  • Working knowledge of Google Analytics
  • Working knowledge of Adwords Editor
  • Working knowledge of Google Paid Advertising TOS and Policies (Merchant Center, AdWords, Google Shopping)
  • Working knowledge in the following AdWords functionalities: Proficient ad copy writing skills, knowledge in ad group/keyword structure, negative keywords, keyword match-types, meeting daily/monthly budgets and not exceeding budget, conversion tracking, knowledge in keyword research, competitor research, ad extensions and essentially having an understanding of the basic daily functions in AdWords.

Salary

Based On Experience

Desirable Industry Skills

Adwords