Performance Marketing Manager

  • Doodle LLC
  • Berlin, Germany
  • Apr 02, 2019
Full-time Ad Operations/Media Buying

Description

Who we are
Doodle is the world's favorite online scheduling tool with 30 million monthly users. We are growing at a very fast pace and strive to be the go-to platform for whenever business people manage their calendars and meetings. Our team of passionate engineers, designers, product managers, marketers and salespeople in Belgrade, Berlin, Tel Aviv and Zurich is waiting for you.

Doodle is looking for an experienced Performance Marketing Manager to build and lead our digital acquisition and remarketing programs for the world's leading online calendar solution. You will oversee campaigns across Paid Search, Paid Social (Facebook and LinkedIn), Display and Affiliate. This is a hands-on role, where you have shown an ability to oversee campaign execution as well as lead the internal and external resources for support.

We are seeking someone who has experience growing a performance marketing program from its earliest stages to a mature, profitable program across a range of channels. The right person will have a mix of strategic thinking and data-driven execution while being a great teammate.

With us, you will

  • Handle the day-to-day performance of performance marketing programs, including building relationships with internal teams and external agency and freelance partners
  • Create testing and execution strategy for each channel, including launch strategies for channels that have not previously been utilised, to drive trial and subscriptions
  • Build out paid media lead gen program for enterprise accounts
  • Implement a test & learn approach to use data-driven insights to make media investment decisions
  • Be the internal expert within Doodle on best practices in digital marketing
  • Handle creating and distribution of marketing calendar, working closely with the Content team and PR agency
  • Build and maintain dashboards to understand ongoing performance to be shared across the organisation

 

Job Level

Mid-Senior Level

Requirements

 

  • 5+ years experience in a similar role, preferably at a consumer-facing Saas or AdTech company leading multi-million dollar media budgets
  • Extensive experience developing full-funnel marketing strategies, with a successful track record implementing funnel optimisation methods
  • Bachelor's degree or equivalent work experience
  • Experience with b2b demand gen programs a plus
  • Experience with driving paid subscriptions from free trial a plus

 

Benefits

 

  • Be part of a professional and fast growing team in Berlin
  • Flexible working hours. We build on trust, not control
  • A dynamic work environment with a culture that is open-minded and innovative
  • Your personal growth is important to us. You will have a personal, yearly budget for educational courses, conferences etc.
  • We build positive relationships
  • Sunny, open offices in central locations in Berlin, Zurich, Belgrade & Tel Aviv. Yes, you get to travel there too. This includes a once per year budget to do so, even if there is no direct business reason
  • Amazing international team events such as retreats in the Alps or the Judean desert
  • Free drinks, office-brewed beer, and regular team lunches
  • Team environment with company parties, nice space to rest and play, lots of fun and more!
  • At Doodle, we believe in the value of a gender-balanced and diverse team because we experience every single day that this makes for better products and a better workplace. We come from all over the world (representing 20 nationalities) and from diverse backgrounds

 

Salary

Based On Experience

Desirable Industry Skills

Digital Marketing  

Minimum Years of Experience

5