85SIXTY is looking for a Media Buyer with experience buying paid social ads primarily on Facebook & Instagram. This role handles day-to-day buying and optimization across a portfolio of clients.
This person will have responsibility for working with clients and internal team members to define objectives and KPI’s as well as devising methods for accurately measuring performance against those KPI’s. 85SIXTY has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.
Duties and Responsibilities
- Aid in the creation of client media objectives and strategies.
- Create and manage paid social campaigns.
- Analyze real-time results and optimize buys to improve performance and assure contracted delivery.
- Utlize internally developed cross-channel optimization tools to drive continual performance.
- Implement and QA tags both on page and within containers.
- Deliver campaign performance projections and analysis with eye towards future implications.
- Communicate directly with clients on performance, optimization and projects
- Collaborate with team members in creating full-funnel integrated marketing campaigns across all channels.
- Monitor emerging industry trends in digital marketing. Meet with potential media and technology vendors.
- Experience buying Facebook ads against conversion goals with at least 5-figure monthly budgets.
- Demontrated ability to execute performance driven digital media campaigns.
- Knowledge of the general activation capabilities of all available digital media tactics.
- Strong computer skills including Excel, Access, Word, and PowerPoint.
- Ability to juggle multiple priorities and maintain strong attention to detail.
- Self-directed, proactive, and capable of creating solutions and resolving issues.
- Strong interpersonal skills and ability to work with cross-function teams.
- Comfort operating in a fast-paced, entrepreneurial, and fun environment.
- Certification in Google Analytics a plus.
Based On Experience
Desirable Industry Skills
Social Media Marketing