Mithoff Burton Partners El Paso, TX, USA
Mar 17, 2020Part-time
The Digital Media Buyer will strategically purchase digital ads including pre-roll videos, retargeting, and banners. Explore innovative ways to engage target audiences and grow into new markets. Create monthly, quarterly and annual reporting and forecasting for performance-based campaigns, with an emphasis on realistic projections, over-performance, and managing appropriate expectations. Utilize data and current market trends, identify and pursue the highest-potential lead generation/media buying opportunities. Keep accurate, up-to-date data on the health of campaigns and report overall numbers daily with knowledge around specific tests and KPIs that illustrate progress. Work closely with marketing team/Account Executives to develop media campaigns to achieve company goals.